Rambling Road Winery is looking to launch a crowdfunding campaign. Most crowdfunding campaigns fail because they do not have a large enough of followers and influencers as a base group. We are looking for help to build a large group of followers on on Facebook page and our web page prior to launching our crowdfunding campaign.

We have a small budget to buy advertising space on social media, so we need to rely on no cost solutions, such as FB and IG.

Our Facebook page is Rambling Road Winery and our Webpage is https://ramblingroadwinery.com

We want students to help us build a marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us, while keeping costs low.

The main questions we’d like students to help us answer are the following:

• How should we promote our company?
• What channels should we utilize to gain followers?
• What budget is appropriate for advertising on social media?
• What messaging should we use?
• Produce a report with actionable insights

I am a former university professor that had both undergrad and graduate students. I enjoy working with students and would like to be as involved as possible with the understanding that I like to have the students have a lot of freedom to really show their insight and skills with this project.

I would like the students to feel free to contact me with questions. It can be by email or a phone call - 9 am to 9 pm EST.