Strategic Project Plan

This project seeks to develop a strategic plan that will provide a roadmap and guidance to the organization in getting our flagship Beauty Supply store (Areli Beauty Space), we will sell natural skincare and beauty products. We will also generate revenue through shelf space rentals to women owned business. The store will have a creative space for product photography and networking events.The project plan will have business capabilities to ensure future competitiveness and success in our industry.

Market Research

We want to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry.The research will include:Target market Customer segmentationIndustry size and market potential Competitive landscape (communication objectives and strategies)Strategic positioning of our brand (narrow target market and focus on specific concerns)Validating market opportunityDetermine value propositionsBrand awareness (message strategies)

Content Strategy

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:Social Media Content Strategy for Q3 of 2023

Stop The Stink--Digital Marketing Strategy for Skincare Startup

The main goal of the project is for students to analyze our current digital marketing efforts, identify relevant data points, and develop a plan for ongoing data capture and analysis. The outcome we expect from this project is a written report with detailed recommendations and custom templates that can be used to measure our digital marketing performance, identify areas for improvement, and adjust our efforts on an ongoing basis to ensure that we are reaching our target audience as effectively as possible.