Social Media Marketing Revamp for Kadal Records

Kadal Records Incorporated seeks to enhance its online presence by revamping its social media marketing strategy. The goal is to attract more customers by designing an effective social media campaign. Students will begin by familiarizing themselves with Kadal Records' diverse product range, social media objectives, and target audience. They will identify the most suitable social media channels and strategies for the company, ensuring alignment with the brand's goals. The project involves planning the types of content to be created for each channel and identifying key metrics to monitor the campaign's success. Additionally, students will develop a comprehensive social media content calendar to organize and streamline the campaign. This project provides an opportunity for students to apply their classroom knowledge in a real-world setting, focusing on strategic planning and creative content development.

New Product Marketing

Our company advertises thousands of products online. We would like to revamp our marketing as we have recently developed a new product. Together with our marketing team, we would like students to design new promotional material for this new product. Based on our insights and additional research, students will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Assessing our existing marketing strategy and efforts. Recommending marketing tactics to promote our new product such as exclusive previews and introductory offers. Designing promotional material for various media. Making multiple versions of marketing materials and testing them for comparison.

Video Production

Job Description: Music Video Production Team Needed We’re seeking talented and passionate individuals to join our production team for an upcoming music video project . This is an exciting opportunity to collaborate on a creative project with a dynamic team. We are looking for professionals across multiple roles to bring this vision to life. Roles Needed: VFX Artists Create stunning visual effects to enhance the music video’s cinematic appeal. Must be proficient in industry-standard software (After Effects, Nuke, Blender, etc.). Experience in compositing, CGI, and motion tracking is a plus. Video Editors Seamlessly edit footage to match the rhythm, style, and energy of the music. Proficiency in Adobe Premiere Pro, Final Cut Pro, or similar tools is required. A strong understanding of pacing, color grading, and storytelling is essential. Gaffers Oversee and manage lighting setups to achieve the desired mood and tone for each scene. Work closely with the director and cinematographer for precise lighting execution. Stylists Curate wardrobe and styling to reflect the video’s theme and artistic vision. Strong knowledge of current trends and ability to think outside the box is key. Hair and Makeup Artists Design and execute hair and makeup looks for talent that align with the creative direction. Must be versatile and able to work under time constraints. Producers Manage the project’s logistics, including schedules, budgets, and coordination between departments. Experience in music video or film production is highly desirable. Sponsors We are open to sponsorship collaborations with brands that align with the project’s vision. Sponsors will receive prominent placement and recognition in the music video and related promotional materials.

Survey Creation

Our company advertises thousands of products online. The main problem we are trying to solve is to garner more user feedback through users’ experiences. We would like to understand our strengths and areas of improvement from a customer perspective. We would like to collaborate with students to develop a survey that can generate accurate data for future decision-making. This will involve several different steps for the students, including: Conducting background research on our products and customers. Researching platform options to conduct the survey. Identifying the most suitable survey platform for our company. Recommending multiple-choice and short-answer questions to gauge customer opinions. Bonus steps in the process would also include: Testing and improving the questionnaire based on feedback.