Kadal Records Incorporated seeks to enhance its marketing strategy with the launch of a new product. The project involves a comprehensive analysis and redesign of promotional materials to effectively reach and engage the target market. Students will begin by familiarizing themselves with Kadal Records' existing products, services, and target audience. They will assess the current marketing strategy to identify strengths and areas for improvement. The project will require students to recommend innovative marketing tactics, such as exclusive previews and introductory offers, to boost the new product's visibility. Additionally, students will design promotional materials for various media platforms, creating multiple versions to test and compare their effectiveness. This project provides an opportunity for students to apply classroom knowledge in marketing and design, while gaining insights into real-world industry practices.

Students will deliver a comprehensive final report detailing their analysis of Kadal Records' marketing strategy and their recommendations for improvement. The report will include the design of promotional materials tailored for different media platforms. Additionally, students will provide tangible work samples, showcasing their creative designs and testing results. Regular meetings with Kadal Records' marketing team will ensure students receive mentorship and domain expertise, enhancing their understanding of industry standards and practices.