Accessibility Testing

Our company advertises thousands of products online. The main problem we are trying to solve is to garner more user feedback on our interface’s accessibility.We would like to collaborate with students to conduct accessibility tests on our website with pre-identified customers.This will involve several different steps for the students, including:Conducting background research on disabilities and methods of evaluating accessibility.Reaching out to customers and scheduling interviews.Familiarizing themselves with the test tasks that should be administered.Conducting accessibility tests remotely and following up with customers to thank them for their participation.Analyzing and reporting the metrics / results of the tests.Bonus steps in the process would also include:Recommending website improvements based on findings.

Digital Marketing

Our company advertises thousands of products online. We have developed a set of marketing strategies, but it has been challenging to implement them.We would like to collaborate with students to review and post content promoting our company.This will involve several different steps for the students, including:Familiarizing themselves with our target market, products and services.Reviewing marketing content in the form of posts, emails, brochures, etc.Deploying content according to our social media calendar to increase website traffic.Overseeing our channels and keeping them up-to-date.Bonus steps in the process would also include:Recommending search engine optimization (SEO) strategies so our materials are easily accessible.

Social Media Strategy for Healthcare Organization

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded.This will involve several different steps for the students, including:Researching keywords to determine the most relevant terms that our customers search for.Researching Search Engine Optimization requirements for us to rank on the first page of Google.Constructing a content calendar to upload social media content for the maximum possible traffic .Creating social media content using the most efficient keywords for our target audience while following the content calendar.Bonus steps in the process would also include:Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends