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Social Media Strategy for Healthcare Organization

Closed
MS Laboratory
MS Laboratory
Chicago, Illinois, United States
NM
Nicole McCullough
President
Preferred learners
  • Anywhere
  • Academic experience
Categories
Medicine & health Communications Digital marketing Search engine optimization Social media marketing Marketing analytics
Skills
target audience social media analytics social media strategy social media content search engine optimization social media
Project scope
What is the main goal for this project?

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded.

This will involve several different steps for the students, including:

  • Researching keywords to determine the most relevant terms that our customers search for.
  • Researching Search Engine Optimization requirements for us to rank on the first page of Google.
  • Constructing a content calendar to upload social media content for the maximum possible traffic .
  • Creating social media content using the most efficient keywords for our target audience while following the content calendar.

Bonus steps in the process would also include:

  • Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends
What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):

  • Compiled a list of the most relevant SEO keywords for us.
  • Created a content calendar to drive traffic to our social media pages.
  • Prepared a report outlining the SEO keywords and the social media calendar to be reviewed by the project manager.
  • Created engaging social media posts using the most efficient SEO keywords..

Bonus steps would include:

  • Tailoring the content calendar to our customers' activity levels on different times and days.

Final deliverables should include

  • A report containing the most relevant SEO keywords for our company and a content calendar.
  • Designs and writing for several social media posts to be uploaded as per the content calendar.
How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • What SEO keywords are being used by our company now, and which keywords have been used in the past?
  • How do we rank on Google based on different search terms?
  • When and how much do we typically post on social media?
  • Input on choices, problems or anything else the students might encounter.
About the company

MS Laboratory Inc, located in Chicago, IL, is a cutting-edge and reputable laboratory facility specializing in various aspects of medical and scientific laboratory testing. With a strong focus on innovation and advanced technologies, MS Laboratory is dedicated to providing accurate, reliable, and timely testing services to support healthcare providers, pharmaceutical companies, and research institutions.

Our laboratory is equipped with state-of-the-art instrumentation and staffed by a team of highly skilled and experienced scientists, technicians, and healthcare professionals. We offer a comprehensive range of diagnostic and analytical services, including clinical chemistry, hematology, immunology, microbiology, molecular biology, and genetic testing. Our diverse expertise enables us to cater to a wide range of healthcare needs, from routine screenings to specialized diagnostics.

At MS Laboratory, we prioritize quality and adhere to strict quality control measures to ensure the accuracy and precision of our results. We are committed to staying at the forefront of scientific advancements and continuously invest in training and education to keep our staff updated with the latest techniques and methodologies. This allows us to provide our clients with reliable and actionable information to support their medical decisions .

In addition to our commitment to excellence in laboratory testing, we also prioritize outstanding customer service. We understand the importance of timely and effective communication, and we strive to provide prompt and accurate reporting of results. Our dedicated client support team is readily available to address any inquiries or concerns and ensure a seamless experience for our clients.

Located in the vibrant city of Chicago, our laboratory serves a wide range of healthcare providers, including hospitals, clinics, private practices, and research institutions. We are proud to contribute to the advancement of healthcare and scientific knowledge in our community and beyond.

If you have any further questions or would like to learn more about our services, please do not hesitate to contact us. We welcome the opportunity to collaborate with you and meet your laboratory testing needs.