London Metropolitan University

London, England, United Kingdom

Do you want to better understand your current customer needs and how to solve their problems? Would you like to find new ways to grow revenue or reach new segments? Is there a new business opportunity you would love to explore? Are you worried about trends that may threaten your core business, or possible competitive threats? Let our business and entrepreneurship students at London Metropolitan University join your team as consultants! Our students are looking for a consultative placement experience with your organisation. They have excellent business skills and work closely with faculty who have entrepreneurial experience supporting companies through growth and innovation efforts. Projects provide bottom-line benefits at no cost to the company, other than coordination and support of the student(s) whilst working with your organisation.

London Metropolitan University

London, England, United Kingdom

The business world is currently undergoing profound technological change. Digitalisation has reached new heights and new technologies are helping tackle ever more tasks that are complex. This trend is driven in particular by the availability of large quantities of data – big data (BD) – and by the improved opportunities for using this data through artificial intelligence (AI). The relevance of BDAI is growing as technology, companies, and consumers interact. First, current technological progress facilitates the extensive and practical use of BDAI. Second, companies are increasingly relying on data and the value they extract from it to optimise their business models and processes. Third, consumer behaviour is increasingly shaped by digital applications, which in turn boosts the generation and availability of data. As such this module focuses on the relevance and management of BDAI in business context. This module also focuses on how to lead successful BDAI initiatives by prioritizing the right opportunities, building a diverse team, shaping the strategies and strategic experiments and continuously managing business solutions to benefit the organizations as a whole.