Families First

The Playgroup Collective seeks to understand its position within the early childhood education market by analyzing its competitive landscape and exploring opportunities for digital innovation. This project invites students from Seneca University to conduct a comprehensive analysis that identifies key competitors, evaluates their strengths and weaknesses, and assesses current market trends. In addition to traditional market research and strategic analysis, students will investigate how technology—such as Online Dispute Resolution (ODR) tools or custom online course platforms—could enhance service delivery, caregiver engagement, and community support within The Playgroup Collective’s model. The project encourages students to consider how digital solutions might support families, streamline communication, or provide scalable educational content, while also identifying potential risks or barriers to adoption. The goal is to deliver insights that inform future business decisions and position The Playgroup Collective for sustainable growth in an evolving industry. The final outcome will be a detailed marketing plan that reflects both the organization’s unique strengths and its potential for technology integration, offering practical recommendations to enhance its competitive advantage.

Family Separation Online Course Development

The Playgroup Collective seeks to develop an online course aimed at supporting families undergoing separation in Canada. The project involves leveraging existing tools and resources available on the company's back-end to create a structured, user-friendly course. The goal is to provide families with accessible information and guidance during the separation process, ensuring they have the necessary support and resources to navigate this challenging time. The project will require the team to organize and integrate existing content, design an intuitive course layout, and ensure the course is engaging and informative. This project offers learners the opportunity to apply their skills in digital content organization, instructional design, and user experience design, all within a real-world context.