About
- Name
- Stacey Sheehy
- Job title
- Professor
- Portals
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Mississauga, Ontario, Canada
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- Categories
- Communications Advertising Digital marketing Public relations Social media marketing
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Recent experiences
Integrated Marketing Communications (IMC) Campaign Pitch
Based on your organizational goals, student teams (3-4 students per team, or "agency") will develop a strategically focused integrated marketing communications campaign for your brand, utilizing effective communication strategies, informed by secondary market research. The company ("client") will work with student teams and the instructor throughout a 14-week semester from September 2023 until December 2023. Teams will present their communication campaign ideas to the company at the end of the project in an agency pitch format.
Integrated Marketing Communications (IMC) Campaign Pitch
Based on your organizational goals, student teams (3-4 students per team, or "agency") will develop a strategically focused integrated marketing communications campaign for your brand, utilizing effective communication strategies, informed by secondary market research. The company ("client") will work with student teams and the instructor throughout a 14-week semester from January 2023 until April 2023. Teams will present their communication campaign ideas to the company at the end of the project in an agency pitch format.
Integrated Marketing Communications (IMC) Campaign Pitch
Based on your organizational goals, student teams (3-4 students per team, or "agency") will develop a strategically focused integrated marketing communications campaign for your brand, utilizing effective communication strategies, informed by secondary market research. The company ("client") will work with student teams and the instructor throughout a 14-week semester from September 2022 until December 2022. Teams will present their communication campaign ideas to the company at the end of the project in an agency pitch format.