Social Media/Marketing Assistant for Non-Profit Organization

Help Heal Humanity is an internationally registered charity mindfully designed to provide the world’s most vulnerable communities with access to education, food, support, and love. We build the infrastructure, develop the programming, and foster the global connections necessary to support the agency and future of the people in our project countries. Our team is looking for a social media and marketing wizard who can help us drive more traffic and improve our positioning. This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

SEO and Social Media Strategy

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded.This will involve several different steps for the students, including:Researching keywords to determine the most relevant terms that our customers search for.Researching Search Engine Optimization requirements for us to rank on the first page of Google.Constructing a content calendar to upload social media content for the maximum possible traffic .Creating social media content using the most efficient keywords for our target audience while following the content calendar.Bonus steps in the process would also include:Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends