Sarah Lezzaiq
Sarah Lezzaiq
Sarah Lezzaiq
Learner
(2)
7
Location
Toronto, Ontario, Canada
Bio

I am a dedicated marketing and branding professional with over 10 years of experience in the exciting world of strategic marketing plans. My expertise lies within the packaged goods and cosmetics industries, where I have honed my skills in category and brand management, marketing math, pricing strategies, and product positioning.

I am a firm believer in the power of branding and how it can differentiate a product in a competitive market. My background in branding has given me a unique approach to my new found passion of digital marketing while my dedication to continuous learning and growth has allowed me to stay ahead of trends and adapt to the ever-changing landscape of marketing.

When you work with me, you can expect nothing less than excellence. Let's connect and see how we can create something extraordinary together.

Portals
Categories
Digital marketing Marketing strategy Social media marketing

Skills

Social media content 2 Asana 1 Branding 1 Canva (software) 1 Copywriting 1 Graphic design 1 Marketing 1 Newsletters 1 Planning 1 Search engine optimization 1 Social media 1 Social media analytics 1 Social media engagement 1 Target audience 1

Socials

Latest feedback

Recent projects

N McCrabbe coaching
N McCrabbe coaching
Calgary, Alberta, Canada

SEO and Social Media Strategy

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded.This will involve several different steps for the students, including:Researching keywords to determine the most relevant terms that our customers search for.Researching Search Engine Optimization requirements for us to rank on the first page of Google.Constructing a content calendar to upload social media content for the maximum possible traffic .Creating social media content using the most efficient keywords for our target audience while following the content calendar.Bonus steps in the process would also include:Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends

Matches 1
Category Communications + 4
Closed
The Trend Apparel
The Trend Apparel
Vancouver, British Columbia, Canada

Digital Marketing Internship

We would like students to help us with creating content, and marketing materials to promote our products digitally. Understanding and be aligned with our brand values, interests and team goals while working in numerous social media platforms and in a team oriented environment.At the end of the project students will deliver a complete digital marketing content calendar of two months of social media content in which includes platforms like Tiktok and Instagram. The curated content will include, descriptions, video/photo and hashtags, compelled with a marketing vision, goal and objectives.

Matches 3
Category Social media marketing + 2
Open
Ruh
Ruh
Ottawa, Ontario, Canada

Blog & Marketing Intern

At Ruh, we are innovating in the field of Psychology and Mental Health, creating a unique intersection between Psychology, Faith (Islam) and Technology. The intern will have a unique opportunity to contribute and communicate the expansion of the field of Psychology with the world, helping make mental health support available to millions online.We are looking for our next outreach and social media ninja! If you have the social bug and constantly find yourself looking for the next social trend, laughing out loud at the latest memes, and love creating/ promoting wholesome and impactful content while building a passionate community, this internship is tailor-made for you!What an ideal candidate for the role looks like:Proficient in social media platforms (TikTok, Instagram, Linkedin, Facebook) and Social media insightsExperience with Canva and/or graphic designExperience with Marketing platforms and automation tools (i.e. Hubspot), an asset

Matches 4
Category Graphic design + 4
Open
Kiddie Proofers
Kiddie Proofers
Toronto, Ontario, Canada

Digital Content Creation

We would like students to help us with creating content that is aligned with our vision, mission, and sector and generating leads (Instagram). We will ensure the student has a clear understanding of what these elements are for our organization.Our goal is to spread awareness for Kiddie Proofers within the greater Toronto area as Kiddie Proofers has become an authority within the child safety and baby proofing realms in Toronto.Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

Matches 2
Category Graphic design + 4
Closed

Work experience

Digital Marketing Specialist
Canadian Association Of Ambulatory Care
Toronto, Ontario, Canada
November 1 - Current

- Develop and manage content marketing strategies, including creating engaging blog posts, articles, social media content, videos, and other digital assets

- Aligne content with the organization's voice to resonate with the target audience and increase brand awareness and drive customer engagement

- Optimize website and digital content for better visibility and reachability in search engine results pages

Country Business Manager
Apotheca Beauty
Riyadh, Riyadh Province, Saudi Arabia
January 1 - June 30

Responsible for growing a profitable portfolio of customers in all KSA; as well maintaining relationships with current customers, pursuing new business opportunities, negotiate and finalize contracts, and leading the company's sales and marketing strategies.

Marketing Advisor
Al Safa group
Riyadh, Riyadh Province, Saudi Arabia
July 1 - December 23

In this contract-based role, I studied the company's profile, operations, competitors & market trends in order to create the company's brand manual across the 4 P's and Identify new growth strategies for e-commerce & social media that create optimal landing pages and optimize user experience.

Volunteer, Marketing & Social Media Strategy
Catchafire
Toronto, Ontario, Canada
January 1 - Current

- Assist nonprofits with mission critical projects to advance their mission and goals
- Contributed approximately $28,000 through 9 engagements/projects

- Advise on branding, positioning, communications and other marketing topics
- Study organization profiles to understand & define goals & objective
- Create Social Media guides to suit each organization's marketing needs
- Give direction to marketing efforts with the most effective methods and tools

Marketing Manager
National Distribution Company
Riyadh, Riyadh Province, Saudi Arabia
January 8 - September 6

Developed and executed Global strategies, bringing to life ideas based on analytics and insights of market trends, competitive landscape, & assortment gaps. Managed the activation strategy, including product positioning, storytelling, and briefing creative assets, while communicating & aligning with cross-functional partners and manages.

Senior Brand Manager
Wafic Idriss Ets
Beirut, Beirut Governorate, Lebanon
December 1 - May 31

Developed, executed and managed yearly marketing strategies of several CPG brands that constituted 50% of the company’s revenue. Forecasted sales, developed pricing strategies, and kept successful records of revenues vs, budgets through various tactical promotional strategies.

Education

Digital Marketing and Social Media Management Program, Digital Marketing
Ontario Tech University
January 17 - March 8
Master of Business Administration (M.B.A.), Marketing, Marketing
American University of Science and Technology
September 3 - May 28
Bachelor’s Degree, Marketing & Advertising, Marketing
American University of Science and Technology
September 2 - May 31