Digital Marketing for Wellness Startup

Our company is consolidating resources into a single hub to enable personalized wellness resources to be found quickly. We have developed a set of marketing strategies, but it has been challenging to implement them. We would like to collaborate with students to review and post content promoting our company. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Reviewing marketing content in the form of posts, emails, events, etc. Deploying content according to our social media calendar to increase website traffic. Overseeing our channels and keeping them up-to-date. Bonus steps in the process would also include: Recommending search engine optimization (SEO) strategies so our materials are easily accessible.

Market Research

At Hola Café & Market, we are passionate about delivering authentic cuisine and exceptional event experiences. As we continue to grow our catering and event planning services, we are eager to collaborate with bright and motivated students to gain deeper insights into our target market and the broader industry landscape. Your Role: Understand our core values, unique products, and exceptional services. Conduct thorough research to learn our target audience and assess our market potential. Analyze the competitive landscape to identify trends, opportunities, and challenges within the industry. Develop innovative strategies to enhance our brand positioning, elevate our offerings, and strengthen our market presence. Bonus Challenge: Propose creative strategies to differentiate Hola Café & Market from our competitors, ensuring we remain a top choice for customers seeking authentic and memorable experiences.