Digital Marketing for Wellness Startup

Open
dot. - your wellness ecosystem
Toronto, Ontario, Canada
SaraLi Forouzanfar
Founder
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Digital marketing Marketing strategy Social media marketing
Skills
target market digital marketing marketing marketing strategies search engine optimization social media
Project scope
What is the main goal for this project?

Our company is consolidating resources into a single hub to enable personalized wellness resources to be found quickly. We have developed a set of marketing strategies, but it has been challenging to implement them.


We would like to collaborate with students to review and post content promoting our company.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our target market, products and services.
  • Reviewing marketing content in the form of posts, emails, events, etc.
  • Deploying content according to our social media calendar to increase website traffic.
  • Overseeing our channels and keeping them up-to-date.

Bonus steps in the process would also include:

  • Recommending search engine optimization (SEO) strategies so our materials are easily accessible.
What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:

  • Familiarity with our target market, products and services
  • Deployment of marketing content
  • Updates to our channels

Bonus steps would include:

  • Recommending SEO strategies

Final deliverables should include

  • Marketing materials.
How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our products and services
  • Our marketing strategies
  • Input on choices, problems or anything else the students might encounter.
Supported causes
Good health and well-being
About the company
  • https://thrivewithdot.com
  • 0 - 1 employees
  • Business & management, Hospital, health, wellness & medical, Individual & family services, Technology

dot. is a centralized hub for resources that span the 8 aspects of wellness, enabling simpler, faster, personalized recommended wellness resources to each person. As a social enterprise, we're focused on making the model of comprehensive wellness known and accessible to all people.

As a startup, we are utilizing no-code tools at the moment to create a 2-sided marketplace and engaged community platform. We welcome all levels of experience and are looking for help in many aspects, so if there isn't a project that's the right fit, let's have a discussion and we can probably create one that works for all of us!

At our core:
Mission → To help people flourish from a foundation of wellness, one connection at a time.
Vision → To seamlessly empower individuals in cultivating holistic well-being for themselves and their communities.