Marketing Promotion

It’s important for us to have a better understanding of how our target audience perceives our brand and competitors. We want to develop clarity on our competitive advantages and optimize our marketing strategy. Furthermore, we want to tap into the Peru and Bolivia quinoa market. Quinoa commodity looks like a good opportunity for our company. We would like for the students to do research on our company, competitors, etc. and hear their key findings and recommendations. We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can suggest names of competitors to research. Objective We hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate ourselves through our product/service offering, and our messaging.

Brand Identity and Graphic Design: Tech Pitch Deck

Number of individual students required: 1 Our organization needs some branding and graphic design help! We are looking for teams that can help amplify what makes us unique and create better messaging for our brand. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. This project may combine research, data analysis, graphic design w/ Sketch or Adobe XD, prototyping, one-page creations and more! Specifically, we are looking for you to design a unique pitch deck (template) for our tech start up. We believe this project will require: Research to define our unique brand position and create consistent promotional messaging Logo and/or Name Proposal that highlights brand awareness and brand positioning A branding guide We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can also suggest names of competitors and comparators to research. The brand design that we will be going for is: https://preview.themeforest.net/item/amedeo-multiconcept-artist-and-creative-agency-theme/full_screen_preview/23048758 It will be for an NFT marketplace similar to: https://mintable.app/ https://async.art/displays/tv https://www.cent.co/ https://rarible.com/ Please research these websites and NFT collectables before applying.

Self-help blog

Number of individual students required: 3 We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Chin Up aims to help people by providing self-help articles and sayings. Articles will be similar to the blog for the Calm app and Headspace. To accomplish this, we expect the student(s) will: Write blog articles, email newsletters/sequences and other content pieces on assigned topics Evaluate recent successful user-generated campaigns, preferably in our sector Identify media outlets that are most beneficial to share our story Ultimately, you will be working on written content creation for our organization. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing would be the ideal candidate for this project.

New Website Development

Positions available: 2-4 We would like a new website for our organization. We aren’t sure which platform we would like for it to be built on, but we have an idea of what we would like it to do. We would like to work with students to develop a new website for us. Students should be prepared to: Conduct a needs analysis to determine which platform is most suitable. Create a design proposal including mock-ups, budget, and timeline. Build a fully-functioning website. Provide training on updating and maintaining the site. Details: -Our current website has an older design. We want something more eye-catching especially for our target market. Therefore, some research will be required on the dry food commodity trading market. We can also provide a list of competitor's website design. -Sephinafoods.com is our current website. It is missing basic SEO. We also have done a bit of research using SEMRush to see what key words our competitors use. We will need the students to help out with this as well. -We have access to Storyblocks and a folder of royalty free images related to our industry. -Preferred: a team of 2-4 students working together to create the perfect new website.