Marketing Promotion
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Project scope
Categories
Marketing strategySkills
target audience marketing web analytics sales researchIt’s important for us to have a better understanding of how our target audience perceives our brand and competitors. We want to develop clarity on our competitive advantages and optimize our marketing strategy.
Furthermore, we want to tap into the Peru and Bolivia quinoa market. Quinoa commodity looks like a good opportunity for our company. We would like for the students to do research on our company, competitors, etc. and hear their key findings and recommendations.
We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can suggest names of competitors to research.
Objective
We hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate ourselves through our product/service offering, and our messaging.
- Attend a kickoff class online meeting to tell students about your company and your goals for the project before the first millstone (first or second week).
- Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
- Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions (The best is to be able to attend a weekly/bi-weekly office hour with the students about 15 min per team)
- Assess and judge the "top" student project and provide a letter of recommendation or LinkedIn recommendation for each student in the top student group. (Student chooses Linked In or letter)
- Available to attend the students’ marketing plan online presentation during the final week of the course as well as to provide feedback to the instructor and students.
About the company
Sephina Foods is a Canadian owned and operated processing company that securely delivers chickpeas, lentils, peas, beans, and more to buyers worldwide. We are exporters of the top Canadian crop products and maintain high standards for quality control. Our worldwide network allows us to negotiate and work with major companies all around the world. We procure, transport, and sell.