Maureen Garbutt
MG
Maureen Garbutt
Professor
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Advertising Digital marketing Search engine optimization Marketing strategy Social media marketing

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Recent experiences

Sheridan College
Sheridan College
Mississauga, Ontario, Canada

Analysis of the Digital Landscape and Social Media and Content Marketing - F23/W24

ADVG53055/ADVG56206

Sep 11, 2023 - May 31, 2024

Looking to elevate your organization, and bring it to the next level? Bring on students from Sheridan College Pilon School of Business to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the two semesters, connecting with you as needed with virtual communication tools.In the first semester, students in this program/course are introduced to the digital ecosystem in Canada. Digital marketing is the fastest-growing channel for targeted communication in today's competitive business climate. Students learn about trends, best practices, and industry standards, providing them with the ability to demonstrate strategic, tactical, and creative thinking skills necessary to succeed in the digital arena. They will address your website navigation, keywords, SEO, and overall web presence.The second semester will be focused on your social media presence, competitors, and overall social media strategy. Please note this course is focusing on web presence in the first semester (September-December). The social media piece will be dealt with in the second semester (January-April).

Matches 0
Category Advertising + 4
Closed
Sheridan College
Sheridan College
Mississauga, Ontario, Canada

Analysis of the Digital Landscape and Social Media and Content Marketing

ADVG53055/ADVG56206

May 8, 2023 - Dec 16, 2023

Looking to elevate your organization, and bring it to the next level? Bring on students from Sheridan College Pilon School of Business to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools.Students in this program/course are introduced to the digital ecosystem in Canada. Digital marketing is the fastest growing channel for targeted communication in today's competitive business climate. Students learn about trends, best practices and industry standards, providing them with the ability to demonstrate strategic, tactical and creative thinking skills necessary to succeed in the digital arena. Please note this course is focusing on web presence in the first semester (May-August). The social media piece will be dealt with in the second semester (September-December).

Matches 1
Category Advertising + 4
Closed
Sheridan College
Sheridan College
Mississauga, Ontario, Canada

Analysis of the Digital Landscape and Social Media and Content Marketing

ADVG53055/ADVG56206

Jan 23, 2023 - Aug 29, 2023

Looking to elevate your organization, and bring it to the next level? Bring on students from Sheridan College Pilon School of Business to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools.Students in this program/course are introduced to the digital ecosystem in Canada. Digital marketing is the fastest growing channel for targeted communication in today's competitive business climate. Students learn about trends, best practices and industry standards, providing them with the ability to demonstrate strategic, tactical and creative thinking skills necessary to succeed in the digital arena. Please note this course is focusing on web presence in the first semester. The social media piece will be dealt with in the second semester.

Matches 1
Category Advertising + 4
Closed