Data Analysis (Fall 2023)

The main goal for this project is to collect and analyze data that will help us discover new customers. Our goal is to understand new audiences and potential customer segments so that we can promote our platform to them and capitalize on new business expansion opportunities.

Blog Writing (Fall 2023)

The main goal is to craft a series of insightful, informative blog posts tailored for new entrepreneurs and creators. These posts will aim to guide, inspire, and educate this audience on various aspects of starting and growing their businesses. The content will be featured on FreshFind's learning portal (https://learn.freshfind.ca/), serving as a valuable resource for people looking to start a business from home or grow their existing local business.

FreshFind - Business Development

Intrapreneurship Project Title: Business DevelopmentThis project accommodates: 5 studentsTime commitment per student: 70 hours per studentKey Project ActivitiesVendor RecruitmentOn-boarding supportGenerating leadsAnalyzing and improving business development and recruitment process (ie. social media, website) Analyzing sales and communications strategies and providing recommendationsCreating recruitment-oriented multimedia marketing materials (website content, videos, flyers, posters, posts)Ideal RolesBusiness DevelopmentOptimization StrategistLead GenerationSuccess SpecialistMultimedia DesignerFinal Project DeliverablesLists of leadsRecruited and on-boarded vendorsProcess optimization blueprintRecruitment-oriented multimedia marketing materialsProject Mentor Name: Michael MastrellaAdditional InformationOur e-commerce ecosystem connects consumers with their local producers and suppliers of fresh food and other artisanal products. We work with entrepreneurs and small businesses to help get their unique, high quality products more known by consumers. Our vision is to make fresh, unique and wholesome local products more available and accessible.We are looking to more effectively engage and communicate with new vendors, as well as grow our business and our brand by improving our platform and services to drive high conversion and customer retention. Some questions that could be answered to help us do this include:How do new vendors discover us?What messaging works most effectively when reaching out to new vendors?Does our digital marketing strategy communicate our brand and offering effectively?What can be improved in our outreach and marketing process to attract the types of businesses we’re looking for?What multimedia materials can be created for the website to make it easier to understand the brand and our offering?What can be improved in our on-boarding and support processes to retain businesses and ensure their success?What more should we offer to increase revenue streams for our business and success for our partners?We look forward to working with you and growing together!

FreshFind - Branding, Content Creation, & Marketing

Intrapreneurship Project Title: Branding, Content Creation, & MarketingThis project accommodates: 5 studentsTime commitment per student: 70 hours per studentKey Project ActivitiesAnalyze our social media and website and provide insights on improvementsAnalyzing sales and communications strategies and providing recommendationsExperiencing our current business development process and making recommendations for improvementsCreating multimedia marketing materials (website content, videos, flyers, posters, social media posts)Distributing multimedia marketing materialsIdeal RolesStrategistVideo CreatorDigital Content CreatorCopywriterSocial Media MarketerDesignerFinal Project DeliverablesFormulating marketing standards for the brandVideos/graphics/copywriting for the websiteVideos/graphics/copywriting for social mediaPhysical content creation (flyers, posters, etc)Distribution of content (social media posting, digital marketing, putting up flyers/posters, etc)Project Mentor Name: Michael MastrellaAdditional InformationOur e-commerce ecosystem connects consumers with their local producers and suppliers of fresh food and other artisanal products. We work with entrepreneurs and small businesses to help get their unique, high quality products more known by consumers. Our vision is to make fresh, unique and wholesome local products more available and accessible.We are looking to more effectively engage and communicate with new customers, as well as grow our business and our brand by improving our platform and services to drive high conversion and customer retention. Some questions that could be answered to help us do this include:How do new customers discover us?What messaging works most effectively when reaching out to new customers?Does our digital marketing strategy communicate our brand effectively?What can be improved in our outreach and marketing process to attract the types of businesses and shoppers we’re looking for?What multimedia materials can be created for the website to make it easier to understand the brand and our offering?What can be improved in our on-boarding and support processes to retain businesses and ensure their success?What can be improved in our sales funnel to improve conversion and increase purchases through the platform?What are some additional up-sell opportunities to increase revenue streams for our business?We look forward to working with you and growing together!