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Sarah North-Harris
Sarah North-Harris
Sarah North-Harris She / Her
Director of Education
2
Bio

Our Mandate at Camping In Ontario

Camping In Ontario, also known as Ontario Private Campground Association (OPCA), is a member-based Association, comprised of small businesses located throughout the Province of Ontario. Our Association was started in 1969 by a group of campground owners that wanted to improve their businesses. While the way we do things has changed over the years, our mandate remains the same:

"As a vital and active stakeholder in tourism, Camping In Ontario supports member campgrounds in the Province of Ontario by educating campground owners, marketing camping in Ontario to the general public and advocating to government."

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Camping In Ontario
Camping In Ontario
Ajax, Ontario, Canada

Marketing Audit

We are a not-for-profit organization representing private and municipally owned campgrounds in the province of Ontario. We represent more than 350 campgrounds and market their campgrounds to the outdoor hospitality-seeking public. We have developed several marketing channels to meet our mandate, but it has been challenging to implement them with a consistent look, feel, and voice. As a small team, we are seeking options to streamline and automate all or part of our online presence and engagement. We would like to collaborate with students to audit, recommend, and potentially post content promoting Camping In Ontario and our members to the public, and potential new member campgrounds.

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Category Digital marketing + 3
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