Marketing Audit
Preferred learners
- Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
We are a not-for-profit organization representing private and municipally owned campgrounds in the province of Ontario. We represent more than 350 campgrounds and market their campgrounds to the outdoor hospitality-seeking public.
We have developed several marketing channels to meet our mandate, but it has been challenging to implement them with a consistent look, feel, and voice. As a small team, we are seeking options to streamline and automate all or part of our online presence and engagement.
We would like to collaborate with students to audit, recommend, and potentially post content promoting Camping In Ontario and our members to the public, and potential new member campgrounds.
- What tasks will learners need to complete to achieve the project goal?
-
This will involve several different steps for the students, including:
- Familiarize themselves with our target market, products, and services.
- Reviewing marketing content in the form of posts, emails, website, online presence, etc.
- Reviewing current software and tools used to manage our online presence, and suggestions for streamlining and automation.
- Developing a consistent look, feel, and voice for our online presence.
- Ensuring our content meets Accessibility for Ontarians with Disabilities Act (AODA) requirements.
- Deploying content according to our social media calendar to increase website traffic.
Bonus steps in the process would also include:
- Recommending search engine optimization (SEO) strategies so our materials are easily accessible.
- Providing insight and suggestions concerning cultural norms and marketing for different cultures.
- Providing content for our public-facing and member-facing channels.
Final deliverables should include:
- An audit, including a written report, of our online presence and a plan to create and ensure a consistent look and feel across channels.
- Written suggestions, or implementation, of software and processes to streamline and automate our online interactions.
- Demonstrate compliance with AODA requirements.
- Marketing materials to be used across our channels for both the public and to draw in new campground members.
Bonus deliverables would include:
- Recommending SEO strategies.
- Recommending cultural insights to create a more inclusive and welcoming experience for users.
- Updates to our channels.
- What is the main goal for this project?
-
We are a not-for-profit organization representing private and municipally owned campgrounds in the province of Ontario. We represent more than 350 campgrounds and market their campgrounds to the outdoor hospitality-seeking public.
We have developed several marketing channels to meet our mandate, but it has been challenging to implement them with a consistent look, feel, and voice. As a small team, we are seeking options to streamline and automate all or part of our online presence and engagement.
We would like to collaborate with students to audit, recommend, and potentially post content promoting Camping In Ontario and our members to the public, and potential new member campgrounds.
- What tasks will learners need to complete to achieve the project goal?
-
This will involve several different steps for the students, including:
- Familiarize themselves with our target market, products, and services.
- Reviewing marketing content in the form of posts, emails, website, online presence, etc.
- Reviewing current software and tools used to manage our online presence, and suggestions for streamlining and automation.
- Developing a consistent look, feel, and voice for our online presence.
- Ensuring our content meets Accessibility for Ontarians with Disabilities Act (AODA) requirements.
- Deploying content according to our social media calendar to increase website traffic.
Bonus steps in the process would also include:
- Recommending search engine optimization (SEO) strategies so our materials are easily accessible.
- Providing insight and suggestions concerning cultural norms and marketing for different cultures.
- Providing content for our public-facing and member-facing channels.
Final deliverables should include:
- An audit, including a written report, of our online presence and a plan to create and ensure a consistent look and feel across channels.
- Written suggestions, or implementation, of software and processes to streamline and automate our online interactions.
- Demonstrate compliance with AODA requirements.
- Marketing materials to be used across our channels for both the public and to draw in new campground members.
Bonus deliverables would include:
- Recommending SEO strategies.
- Recommending cultural insights to create a more inclusive and welcoming experience for users.
- Updates to our channels.
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our products, services, and the culture of our industry.
- Industry research and analysis.
- Our marketing strategies.
- Input on choices, problems, or anything else the students might encounter.
Supported causes
About the company
- https://www.campinginontario.ca
- 2 - 10 employees
- Hospitality, Non-profit, philanthropic & civil society, Travel & tourism
Camping In Ontario, also known as Ontario Private Campground Association (OPCA), is a member-based Association, comprised of small businesses located throughout the Province of Ontario. Our Association was started in 1969 by a group of campground owners that wanted to improve their businesses. While the way we do things has changed over the years, our mandate remains the same:
"As a vital and active stakeholder in tourism, Camping In Ontario supports member campgrounds in the Province of Ontario by educating campground owners, marketing camping in Ontario to the general public and advocating to government."
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