Susan Hammond
Susan Hammond
COO
(1)
3
Companies
Categories
Product or service launch Information technology

Recent projects

InSpark Analytics Inc.
InSpark Analytics Inc.
Toronto, Ontario, Canada

Analytics Centre of Excellence Roadmap

An organization that wishes to set up an Analytics CoE will need tools and templates that will allow them to evaluate the gaps, bottlenecks, and other details to understand what will need to be done. This project is to develop the roadmap for such CoE development. Artifacts produced would be:Workshop templates and questionnairesDocumented methods for evaluating current state challenges and opportunitiesTools to assemble the collected information and roadmap for next stepsOther planning and development documentationIt is not expected that every CoE will be the same so flexibility in the process will need to be built in.

Matches 1
Category Operations + 2
Closed
InSpark Analytics Inc.
InSpark Analytics Inc.
Toronto, Ontario, Canada

SAS2PY Go to Market Strategy

InSpark Analytics is a data and analytics management consulting company, founded in 2017. We provide strategic and tactical consulting service to companies in a myriad of industries. From data and analytics strategy development through to project implementations and post-deployment support, our consultants deliver superlative value to our clients.Project Examples from the Course PageBased on the information, goals and support provided by your organization, students will conduct primary market research, using focus groups, to determine your target market's needs and effective brand positioning strategy.Research activities can include, but are not limited, to the following:Focus group discussions with current and prospective customersCompetitor SWOT analysisAnalysis of product positioningIdentification of potential new customer segments for your market offeringIdentify potential new product/ service for the company.The students will use the results of this research and analysis to create a marketing plan with recommendations on how to change and improve your marketing strategy. Students will consider your organization's budget and other constraints to ensure these recommendations are realistic and actionable.Components of a marketing plan can include, but are not limited, to the following:Consumer insights, recommendations, and strategies related to the Marketing Mix (Product, Place, Price and Promotion)Strategy to target a new customer segment, and an implementation planStrategy to launch a potential new product or service, and an implementation planCompetitive strategy highlighting how your product /service offering can be differentiated from competitors

Matches 0
Category Marketing - general + 4
Closed
InSpark Analytics Inc.
InSpark Analytics Inc.
Toronto, Ontario, Canada

Digital Platform

A digital platform for data and analytics execution. Requires generic data access APIs (REST, SOA, etc.) for relational databases, Hadoop data lakes, and external and flat files. Open source execution (Python, R, etc.). Potential containerized deployments. Execution requires logging and security. Source code control.

Matches 0
Category Computer science - general + 3
Closed
InSpark Analytics Inc.
InSpark Analytics Inc.
Toronto, Ontario, Canada

Data Governance Program Roadmap

An organization that wishes to set up a Data Governance Program will need tools and templates that will allow them to evaluate the gaps, bottlenecks, and other details to understand what will need to be done. This project is to develop the roadmap for such CoE development. Artifacts produced would be:Workshop templates and questionnairesData classification toolsRegulatory summations (GDPR, CCA, etc.)Documented methods for evaluating current state challenges and opportunitiesTools to assemble the collected information and roadmap for next stepsOther planning and development documentationIt is not expected that every DGP will be the same so flexibility in the process will need to be built in.

Matches 1
Category Computer science - general + 3
Closed

Work experience

Chief Operating Officer
InSpark Analytics
Toronto, Ontario, Canada
June 1 - Current
Chair - Toronto Chapter
Professional Organizers in Canada
April 1 - June 1
Owner
happy pea
Toronto, Ontario, Canada
February 1 - June 1
Investment Assistant/ Executive Assistant
Aquilon and NBF
Toronto, Ontario, Canada
April 1 - January 1

Education

B.A. Hons, Arts
University of Guelph
September 1 - April 1
B Comm, HAFA
University of Guelph
September 1 - April 1