InSpark Analytics is a data and analytics management consulting company, founded in 2017. We provide strategic and tactical consulting service to companies in a myriad of industries. From data and analytics strategy development through to project implementations and post-deployment support, our consultants deliver superlative value to our clients.

Project Examples from the Course Page

Based on the information, goals and support provided by your organization, students will conduct primary market research, using focus groups, to determine your target market's needs and effective brand positioning strategy.

Research activities can include, but are not limited, to the following:

• Focus group discussions with current and prospective customers
• Competitor SWOT analysis
• Analysis of product positioning
• Identification of potential new customer segments for your market offering
• Identify potential new product/ service for the company.

The students will use the results of this research and analysis to create a marketing plan with recommendations on how to change and improve your marketing strategy. Students will consider your organization's budget and other constraints to ensure these recommendations are realistic and actionable.

Components of a marketing plan can include, but are not limited, to the following:

• Consumer insights, recommendations, and strategies related to the Marketing Mix (Product, Place, Price and Promotion)
• Strategy to target a new customer segment, and an implementation plan
• Strategy to launch a potential new product or service, and an implementation plan
• Competitive strategy highlighting how your product /service offering can be differentiated from competitors