B&B Tourism Strategy

The primary focus for the student team will be: Investigate our competitive landscape; perform market segmentation to identify the ideal target market conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; identify expansion opportunities; etc. Our goal at the end of this experience is: Market Research - For the student(s) to help me gain a better understanding of our target market and ensure we are optimally positioned and our platform aligns with our target sector/customer. Strategic Plan - For the students to help me develop a post-COVID strategy to improve reviews and increase bookings. Primary contact :

Social Media Marketing

The primary focus for the students will be: Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media posts. With a focus on Instagram and Facebook, our multi-faceted estate is looking for fresh ideas on: Visual story-telling strategies to express our brand's unique values Curating an Instagram feed aesthetic Acquiring and retaining new followers Gaining and engaging customers Metrics for analyzing social media success Our goal at the end of this experience is: Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. We will plan to communicate with our virtual intern(s) using these communication tools: (Riipen messaging, email) Primary contact :

UX/UI Design

We’re looking for UX/UI talent! Do you have a background or interest in user experience design or user interface design? We’d love to see what you would do with the https://www.monpetitchum.com website. Put yourself in the shoes of a user experience designer working for our company, and give this page a complete refresh. If you were redesigning this page to increase conversion rates, visual appeal, clarity, and customer delight - what would you change? This can include adding or removing elements from the page, adding interactive or animated features, changing the customer journey from this page, and/or completely redesigning the look and feel. Outcomes Your challenge submission can be a functional website. Please feel free to be creative.