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Social Media Marketing

Closed
Auberge de Mon Petit Chum B&B
Auberge de Mon Petit Chum B&B
Wakefield, Quebec, Canada
Dawn Airey
Owner
(1)
3
Project
Academic experience
80 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Marketing strategy Media
Skills
communication visual storytelling social media social media marketing auditing
Details

The primary focus for the students will be:

  • Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media posts.

With a focus on Instagram and Facebook, our multi-faceted estate is looking for fresh ideas on:

  • Visual story-telling strategies to express our brand's unique values
  • Curating an Instagram feed aesthetic
  • Acquiring and retaining new followers
  • Gaining and engaging customers
  • Metrics for analyzing social media success

Our goal at the end of this experience is:

  • Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.

We will plan to communicate with our virtual intern(s) using these communication tools: (Riipen messaging, email)

Primary contact:

Deliverables
No deliverables exist for this project.

About the company

Company
http://www.monpetitchum.com/site_fr/
Wakefield, Quebec, Canada
0 - 1 employees
Hospitality, Business services

I (Dawn) grew up in Ottawa. I wanted to open a B&B in Wakefield since the age of 15 years old.
After travelling and working all over the world for 8 years, my dream has come true! I have been in the tourism/hospitality industry for many years. The skills and experience I have will benefit our guests, ensuring great customer service, affordable rates and operating a very pleasant, clean establishment. My second dream was to have children who are Veronica & Bobby!
I am so blessed to be living the dream!