Social Media Business Page Optimization for Candace Lynn Design

Candace Lynn Design seeks to establish a strong online presence by creating and optimizing business pages on LinkedIn, Facebook, and X.com. The primary challenge is the inability to connect to these platforms, which hinders visibility and traffic to their website. The goal of this project is to troubleshoot and resolve connectivity issues, ensuring seamless access and management of the business pages. Additionally, the project aims to enhance the visibility of these pages through strategic content and SEO practices, thereby increasing website traffic and engagement. This project provides an opportunity for learners to apply their knowledge of social media management, digital marketing, and problem-solving skills in a real-world context.

Commercial Real Estate Digital Tools: Website & App Development

Develop a website where commercial agents and landlords can upload building information, including floor plans (AutoCAD and PDFs) for designers to download and upload. Explore the feasibility of an app that calculates the amount of space needed for retail stores and restaurants, streamlining the decision-making process for business clients. Enhance the commercial real estate experience by providing digital tools that improve communication and accessibility between agents, landlords, and potential tenants.

Course Marketing and Contact List Development

Candace Lynn Design is seeking to enhance the visibility and enrollment of a newly created course. The goal is to effectively market the course, build a robust contact list, and increase product sales. The project involves designing and executing targeted marketing campaigns using Mailchimp and Acuity Scheduling. Learners will apply their knowledge of digital marketing strategies, email marketing, and customer relationship management to achieve these objectives. The project is structured to allow students to work collaboratively, leveraging their skills in marketing and communications to develop a comprehensive marketing plan and implement it within a limited timeframe. - Develop a marketing strategy for the course. - Create and manage email campaigns using Mailchimp. - Utilize Acuity Scheduling for promotional activities. - Build and organize a contact list for future marketing efforts.

Website Optimization and User Engagement Enhancement

Candace Lynn Design seeks to enhance its online presence by optimizing its website to improve user engagement metrics. The current website experiences a high bounce rate and a low click-through rate, indicating potential issues with user experience and content engagement. The goal of this project is to conduct a comprehensive audit of the website, identifying areas for improvement in design, navigation, and content. By applying classroom knowledge of web design, user experience, and digital marketing, learners will implement changes based on the audit findings. The project aims to create a more user-friendly and engaging website, ultimately reducing the bounce rate and increasing the click-through rate. This project provides an opportunity for learners to apply their skills in a real-world context, focusing on practical solutions to enhance website performance.