Website Optimization and User Engagement Enhancement
Project scope
Categories
UX design Digital marketing Search engine optimization Website developmentSkills
website optimization auditor's report user experience (ux) digital marketing web design auditingCandace Lynn Design seeks to enhance its online presence by optimizing its website to improve user engagement metrics. The current website experiences a high bounce rate and a low click-through rate, indicating potential issues with user experience and content engagement. The goal of this project is to conduct a comprehensive audit of the website, identifying areas for improvement in design, navigation, and content. By applying classroom knowledge of web design, user experience, and digital marketing, learners will implement changes based on the audit findings. The project aims to create a more user-friendly and engaging website, ultimately reducing the bounce rate and increasing the click-through rate. This project provides an opportunity for learners to apply their skills in a real-world context, focusing on practical solutions to enhance website performance.
- A detailed website audit report identifying key areas for improvement.
- Implementation of recommended changes to improve user experience and engagement.
- A final report summarizing the changes made and their impact on bounce rate and click-through rate.
- A presentation to Candace Lynn Design outlining the project process and outcomes.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
I started Candace L. Design out of a desire to empower business owners in the renovation process because; oftentimes, the hardest part of renovating is knowing where to start.
Interior design is about understanding the relationship between people and their environment.
An excellent design is one that expresses an idea that triggers a response.
That is why I partner with my clients, putting them at the center of the process and coaching them on how to develop a space that is an expression of their personality and their goals.
This empowers you to take control of your space and to approach your renovation process with confidence.
My long-term goals are to develop courses on renovation, coaching people through all types of projects and giving them the tools to complete them.
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