Riipen Demo University

Vancouver, British Columbia, Canada

In the Digital Marketing Strategy course, students develop a deep understanding of digital marketing principles and strategies. Through a blend of theoretical concepts and hands-on projects, students gain the skills needed to excel in the rapidly evolving field of digital marketing.Develop a Comprehensive Digital Marketing Strategy: Creating a detailed plan outlining the company's goals, target audience, and digital channels and tactics.Execute Digital Marketing Campaigns: Implementing various tactics like SEO, social media, content marketing, and email marketing to reach and engage the target audience.Analyze Campaign Performance: Using analytics tools to track KPIs and analyze data for optimization.Create Engaging Content: Developing high-quality content for different digital platforms.Manage Digital Advertising Campaigns: Creating and managing ads on platforms like Google Ads and Facebook Ads.Engage on Social Media: Managing social media accounts and creating compelling content to build brand loyalty.Overall, they're able to effectively plan, execute, and optimize digital marketing campaigns to achieve the company's objectives and drive business growth.

Riipen Level UP 🚀

Vancouver, British Columbia, Canada

Welcome to Level UP, powered by Riipen! This unique initiative enables employers to engage Canadian post-secondary students for 80-hour paid projects. Students receive a $1,400 CAD stipend from Riipen upon successful project completion. Employers are not required to provide payment.Here’s how it works:Submit a project to this experience for our Level UP team to review. Once your project gets the green light, students (individually or in teams) will apply directly. They might come from various Canadian post-secondary institutions and academic programs. Craft a project description that’s skill-specific to attract the best-fit applicants.STUDENTS MUST BE INVITED TO JOIN LEVEL UP. Students can request access to this program here.Important pointsProject deliverables will differ based on scope, but a comprehensive report or other assets should be produced by project completion, aiding your business goals. Regular communication with students enhances project outcomes. If confidentiality is key, consider having students sign an NDA using our agreements feature. They can still submit work on the platform by uploading redacted samples, using the worklog feature, and writing a brief project reflection. Our help articles in the Level UP knowledge centre can help you get started. Still have question? Connect with the Level UP team by clicking on the avocado in the bottom right corner.