AI Generated Social Media Marketing Strategy for DFEnergy

The main goal of this project is to create an AI generated social media marketing strategy for DFEnergy, an award winning Canadian healthy ginseng energy shot launching January 2024 in Canada, U.S.A and China. This will involve several different steps for the students, including: The primary objective of this 14-week capstone course is to equip University marketing students with advanced skills and strategic insights in leveraging AI for the development and execution of a comprehensive social media marketing strategy. - Analyzing our existing dataset of users, products, and reviews. - Developing an AI-powered social media marketing strategy. - Optimizing the AI-powered strategy for maximum efficiency. - Researching other variables that can improve the quality of the AI-generated strategy. - Accounting for additional variables in the AI-generated strategy. - Testing the developed strategy and making improvements based on additional data. The focal point is the launch of Canadian made and award winning healthy nutrceutical DFEnergy to a global online market place, DFEnergy was awarded Canada's most innovative health product and DansFarmaroot ultimate goal with this co-op assignment is to create a data-driven, innovative, and impactful marketing campaign.