AI-Enhanced E-commerce Tools for Shopify
Project Goal: Our goal is to develop and deploy 2 micro AI-powered web applications that enhance e-commerce functionality, streamline business operations, and improve user engagement. These tools will be embedded on our Shopify-based website to automate processes and optimize customer interactions. Objectives: Enhance User Experience: Create interactive and intuitive tools that help customers navigate, discover, and engage with products more effectively. Automate Key Processes: Leverage AI to streamline repetitive tasks such as product recommendations, chat support, and customer segmentation. Increase Operational Efficiency: Reduce manual workload and improve data-driven decision-making with smart automation. Boost Engagement and Conversions: Implement AI-driven features that personalize user experiences, leading to higher customer retention and sales. This project offers a hands-on opportunity for a student to develop practical AI solutions in a business-oriented environment. The student will gain valuable experience in AI-driven web applications, and e-commerce optimization, making a direct impact on our business growth.
Fun Plushy B2C Product Launch to New Market Research
Work on a market research for Plushie for Mental Health. Come up with standard market metrics and creative ways to reach a new audience. As a B2C company, our primary goal is creating products that are closely aligned to our market segment’s wants and needs, so that we can maximize our sales. We have recently created a new product to increase the breadth of our product line. It will be important to gather information on buying behaviour, experiences, expectations, and perception of both our brand and our largest competitors. Tasks may involve: Creating an unbiased survey with questions regarding consumer experience with our brand, perception of our products/services, and opinions on our competitors. Creating effective conversation questions for customer interviews. Determining the best way to reach customers and how to motivate them to provide feedback on the company (we will distribute the survey accordingly). Analyzing trends within primary data collected through the survey and interviews, and reporting on them.
Brand and Packaging Development for Retail
Stonebridge has a broad line of assorted products. We want to create 3 brands and develop custom packaging for a selection of products. The project will involve market research, brand positioning and creatives. The sales channels will be Amazon for retail focus and B2B website for other stores. The product lines are real natural stones in the growing crystals and minerals industry.
Brand and Packaging Development for Retail
Stonebridge has a broad line of assorted products. We want to create 3 brands and develop custom packaging for a selection of products. The project will involve market research, brand positioning and creatives. The sales channels will be Amazon for retail focus and B2B website for other stores. The product lines are real natural stones in the growing crystals and minerals industry.
Brand and Packaging Development for Retail
Stonebridge has a broad line of assorted products. We want to create 3 brands and develop custom packaging for a selection of products. The project will involve market research, brand positioning and creatives. The sales channels will be Amazon for retail focus and B2B website for other stores. The product lines are real natural stones in the growing crystals and minerals industry.
Dossier Development Sale of Business Division
As we focus on the B2B aspect of the business we want to sell the profitable store-front (retail and spa) to a qualified individual or business. The student that takes on this project should have a passion for business and marketing. They need to create a dossier for sale of the business that includes historical data, highlights and copyright that will properly describe the business. Research the business and describe the potential buyer. DELIVERABLES: >Copyright with business description >Charts and tables with historical data and projections >Business highlights and press exposure. >Market research >Lead capture webpage to filter potential buyers >Email copyright to send to B2B segment customers as they are potential buyer of the division