Brand and Packaging Development for Retail
Project scope
Categories
Marketing strategySkills
brand positioning packaging and labeling sales market research business to businessStonebridge has a broad line of assorted products. We want to create 3 brands and develop custom packaging for a selection of products.
The project will involve market research, brand positioning and creatives.
The sales channels will be Amazon for retail focus and B2B website for other stores.
The product lines are real natural stones in the growing crystals and minerals industry.
About the company
Stonebridge Imports was established in 2002 to share the love and knowledge of gemstones, rocks, and minerals with Canadians and beyond. We maintain a large inventory of precious gemstones, rocks, and minerals that are perfect for jewelry making, home décor, and healing. Stonebridge sells via B2B to stores, schools, and makers in the industry.
We also have a retail store; The Rock Space, located on Victoria Street in Kitchener, ON. There, we focus on B2C, and fostering the growing crystal community. By leveraging youth and social media, we've seen massive success through the renaissance of crystals, witchcraft, and herbalism.