Web App UX/UI Evaluation and Analysis Project

The main goal of the "Web App UX/UI Evaluation and Analysis Project" is to significantly enhance the user experience and performance of our web application. This comprehensive review project aims to meticulously analyze web recordings to uncover and address critical areas for improvement, bugs, user frustration points, and mobile performance gaps. Key Areas of Focus: Cross-Device Consistency: Identifying inconsistencies in user experience across various devices and screen sizes, ensuring seamless interaction regardless of the user's choice of technology. Web Recordings Analysis: Leveraging tools like Hotjar to review user session recordings, understanding real user interactions, and pinpointing exact moments where users face difficulties or application shortcomings. Brand Consistency: Ensuring that the web app maintains consistent branding throughout the user journey, including visual elements, tone of voice, and overall user interface, to reinforce brand identity and trust. Accessibility Evaluation: Assessing the web app for accessibility issues that may hinder users with disabilities, ensuring compliance with WCAG guidelines and creating an inclusive user environment. Actionable Recommendations: Providing specific, actionable recommendations for each identified issue, prioritizing enhancements that promise the most significant impact on user satisfaction and app performance. Through this initiative, we aim to polish our web app's functionality and aesthetics and foster an accessible, intuitive, and consistent user experience that aligns with our brand values and meets our users' expectations across all platforms and devices.