Website Content Asset Inventory

The main goal of this project is to assist the web development team in creating a content asset inventory for Transition Salt Spring's (TSS) website and entering content into the development WordPress site. By the end of the project the student will have helped map out our current assets to our new website architecture and identify gaps where content is needed.

Website Content

The main goal of this project is to assess the current content for Transition Salt Spring's WordPress website, review strategic goals, and support the team in writing content that aligns with the organization's overall business strategy and communicates effectively with our target audiences. This will involve several different steps for the students, including:Review web strategy doc, mapping user journeys, and creating content that aligns with business objectives and brand standards.Analyze the current website content and site architecture and with the web team help support writing goalsEnsure and suggest more useful and usable content directed to target audiences.Make suggestions for content enrichment (integration of content from our YouTube channel, testimonials etc)Provide recommendations on home page layout and landing page/section page layout for SEO and best practices. The ideal candidate will have an understanding of:Knowledge of UX and UI Design PrinciplesInformation ArchitectureCopywritingSearch Engine OptimizationMarketingPublic Relations and Brand BuildingIndustry Best PracticesCommunications Strategy