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A serial entrepreneur, passionate about Behavior Change for Good.
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Toronto, Ontario, Canada
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Recent projects
Adapting a Mobile App for Subclinical (Mild) Anxiety to Suit Various Market Segments
This project endeavors to scrutinize various market sectors, including public health institutions, member-driven associations, scholastic wellness centers, and other related entities, with the aim of generating a comprehensive report on potential adaptations of the Joyi mental health literacy application that would suit the unique needs of each segment.
Digital Wellness: Assessing a Mobile App's Role in Academic Mental Health Initiatives
The main goal of this project is to assess the feasibility and potential of integrating the Joyi app into the mental health programs of a selected university or private high school. This will involve understanding the current mental health landscape in the institution and determining how Joyi can be effectively customized and integrated for optimal impact within this setting.Joyi is a mobile app for stress management: www.Joyi.AppBacked by a published clinical study: In the short term: Instant Stress AlleviationIn the long term: Resilience Cultivation
Creative Marketing Project for a Mental Health App
The objective of this project is to design and execute a creative marketing campaign for Joyi, a mental health education app, to introduce it to 100 people with high engagement.Joyi is an entertaining app that promotes mental health education. The app features a character with five ingredients for creating good moments: Health, meaningfulness, mindfulness, togetherness, and curiosity. To fill these jars, users can take bite-sized lessons. The app also personalizes its content to each user's specific needs to enhance resilience and well-being.Students will work in teams to develop a marketing plan for Joyi, a new mental health education app. Each team will design and execute a creative marketing campaign to introduce Joyi to 100 people. The Joyi team will provide support throughout the project.
Assisting a clinical study for a psychoeducational app
Joyi is an app developed by a Toronto-based company called Colorful Zone. Joyi was designed to be a mapmaker and a companion in the mental health journey. Joyi acts as a digital friend for the users and builds a personalized path to learn about their emotions and feelings through interactive storytelling.Colorful Zone partnered with a research team to measure the immediate impact of Joyi on users' state of mood.Students will be provided access to the designed study for collecting surveys and data.The primary goal of implementing this project is to have diverse groups of participants for our clinical study.All the students will have one year of free access to Joyi.