George Brown College
Toronto, Ontario, Canada
Strategic Marketing Project
MARK 2040
Feb 13, 2023
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Apr 21, 2023
MARK 2040 is a capstone independent study course that provides students the opportunity to apply the concepts and principles learned in the program to a real business situation. Students conduct a comprehensive project for a company of their choice. Specifically, students a) research and analyze the industry, the company and its environment; b) formulate specific customer relationship marketing objectives and strategies for the company; c) develop an executable database marketing plan to address the issues identified and; d) present their customer relationship marketing plan. Students are evaluated based on the objectives, strategies and programs in their professional customer relationship marketing plan, as well as the feasibility and likelihood of its success as well as input from the clients. Students work in groups to accomplish this task with the assistance of the "faculty advisor".
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