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Tavia McLachlan
TM
Tavia McLachlan
professor
1
Location
Toronto, Ontario, Canada
Bio

Business Consultant and College Professor

I am a passionate, creative, problem-solver with over 15 years experience coaching employees and clients to achieve their goals. I specialize in developing and implementing business plans, sales strategies and marketing communication plans that help identify what your customers want and why you are the best one to deliver. My strong interpersonal and communication skills help me effectively articulate information when developing and leading presentations.

I teach a range of sales and marketing courses at George Brown College.

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Categories
Customer segmentation Digital marketing Marketing strategy Marketing analytics

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George Brown College
George Brown College
Toronto, Ontario, Canada

Strategic Marketing Project

MARK 2040

Feb 13, 2023 - Apr 21, 2023

MARK 2040 is a capstone independent study course that provides students the opportunity to apply the concepts and principles learned in the program to a real business situation. Students conduct a comprehensive project for a company of their choice. Specifically, students a) research and analyze the industry, the company and its environment; b) formulate specific customer relationship marketing objectives and strategies for the company; c) develop an executable database marketing plan to address the issues identified and; d) present their customer relationship marketing plan. Students are evaluated based on the objectives, strategies and programs in their professional customer relationship marketing plan, as well as the feasibility and likelihood of its success as well as input from the clients. Students work in groups to accomplish this task with the assistance of the "faculty advisor".

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Category Customer segmentation + 2
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