ICT Ignite - Cyber Security Project for MAID IN LUXURY - Phase 2

The main goal of this project is to review and implement given recommendations produced from Risk Management Report from Phase 1 of the project. And reproduce an Updated Risk Management Report in the same structure given and if possible, rebranded with Maid In Luxury logo and colors.

Maid In Luxury needs a Voice

Our company has been serving customers for years. We would like to update and revamp our existing brand to attract more clients. While we have a detailed website with strong graphic design assets, we currently lack a consistent brand voice. This will involve several different steps for the students, including: Familiarizing/Defining/Refining Maid In Luxury's story, mission and vision statements. Conducting background research on company’s currently serving our target market, determining our clientele's psychographics, and where/how best to attract their attention. Establishing suitable personality traits for our brand voice and justifying each trait. Describing how personality traits can be displayed through our brand voice. Bonus steps in the process would also include: Recommending methods of ensuring a consistent brand voice. Recommending revisions for our current marketing materials to use a new brand voice.