MBA Consulting

1. Opportunity Faced by Soxy.com - Entering South American Market (Mexico, Colombia, Brazil) - We have increased demand / orders from these markets. - Challenges include safely delivering parcels to this market (packages get lost, lack of tracking, long delivery times) - Solutions include local manufacturing, local fulfillment, cost effective trackable shipping solution 2. Full analysis / breakdown of options available to satisfy the demand in this market. - Additional data such as competitive analysis in these markets, demand for the product, population characteristics / income breakdown, online spending habits / growth are a plus. 3. Soxy is on a mission to generate 1,000,000 compliments around the world by taking everyday boring accessories and making them fun.  - Profitable self-funded 7 figure business by 2 brothers - In business for 4 years - Fully vertically integrated (from design to manufacturing to marketing to fulfillment) - Direct to consumer - Featured in Forbes: www.forbes.com/sites/elainepofeldt/2015/09/29/these-millennial-brothers-turned-a-passion-for-bold-socks-into-a-million-dollar-two-man-business/ Each student group will complete 600 hours of work in order to provide recommendations on the problem/opportunity that your firm is facing and report back to your company in a 15-minute presentation with accompanying detailed strategic brief.