1. Opportunity Faced by Soxy.com - Entering South American Market (Mexico, Colombia, Brazil)

- We have increased demand / orders from these markets.

- Challenges include safely delivering parcels to this market (packages get lost, lack of tracking, long delivery times)

- Solutions include local manufacturing, local fulfillment, cost effective trackable shipping solution

2. Full analysis / breakdown of options available to satisfy the demand in this market.

- Additional data such as competitive analysis in these markets, demand for the product, population characteristics / income breakdown, online spending habits / growth are a plus.

3. Soxy is on a mission to generate 1,000,000 compliments around the world by taking everyday boring accessories and making them fun. 

- Profitable self-funded 7 figure business by 2 brothers

- In business for 4 years

- Fully vertically integrated (from design to manufacturing to marketing to fulfillment)

- Direct to consumer

- Featured in Forbes: www.forbes.com/sites/elainepofeldt/2015/09/29/these-millennial-brothers-turned-a-passion-for-bold-socks-into-a-million-dollar-two-man-business/

Each student group will complete 600 hours of work in order to provide recommendations on the problem/opportunity that your firm is facing and report back to your company in a 15-minute presentation with accompanying detailed strategic brief.