SEO and Digital Strategy

Shoo-Foo has been on the market since 2007. When we launched the company, our goal was to help introduce bamboo textile into the home linens market. Today, Shoo-Foo advertises a small collection of eco sustainable home textile products online. We are in the process of growing our products line and re-positioning the brand as the go-to brand for natural fibers at home.Our team is looking to significantly improve the SEO optimization of our website to reach 2 major goals: 1) improve the speed of the site 2) increase organic traffic to the site. To do this, we hope to run an SEO audit of our website, and fix and/or the issues and weakness.This will involve several different steps for the students, including:Technical SEO:Crawl Errors:-  Use Google Search Console (or other tool) to identify and fix crawl errors.-  Check for broken links and ensure proper redirection.Website Speed:-  Analyze website speed.-  Suggest actions to improve website speed and reduce load times.-  Implement few of those actions.Mobile-Friendliness:-    Ensure the website is mobile-friendly and provides a good user experience on various devices.-  Fix issues, if needed.On-Page SEO:Keyword Optimization:-  Analyze current keyword usage and identify relevant keywords for the home linens industry.-  Optimize meta titles, descriptions, and headers with targeted keywords.Content Quality:-  Assess the quality and relevance of existing content.-  Suggest improvement to the content structure.-  Suggest types of content to be added to the site in the future.Internal Linking:-  Review internal linking structure to improve navigation.-  Suggest internal links to relevant pages using natural anchor text.URL Structure:-  Ensure clean and SEO-friendly URL structures.User Experience and Design:Navigation:-  Evaluate website navigation for a smooth user experience.-  Improve the organization of categories and products, if needed.-  Optimize images and multimedia elements for faster loading.-  Suggest actions to improve the user experience.Off-Page SEO:Backlink Analysis:-  Evaluate the quality and quantity of backlinks to the website.-  Disavow toxic or spammy backlinks using Google Disavow Tool.Google Analytics:-  review Google Analytics to track website performance.-  Suggest improvement to the site based on Google Analytics data.