Paul McCaughen
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Paul McCaughen
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Advertising Customer segmentation Lead generation Social media marketing Marketing analytics

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Recent projects

Anything Printing
Anything Printing
Belleville, Ontario, Canada

Google Placement/ Web Listing

We are an online print and promotional company and ultra competitive space online.We would like to collaborate with students to assist to review, access, and implement a strategy to ensure our business is staying current with Google trends and updated platform.This will involve several different steps for the students, including:-Familiarizing themselves with our target online presence-Review our current online position and online (Google)-Review our top competition and industry -Working along side us to create a strategy to help improve our overall It would be a definite bonus if:-The students are aware of the latest Google releases-Have sounds knowledge of Google's algorithm and how to utilize it-Sounds knowledge of Google Suite tools and how they compliment each other

Matches 0
Category Digital marketing + 1
Open
Anything Printing
Anything Printing
Belleville, Ontario, Canada

Email Marketing using Hubspot Marketing Stater Plan

We are an e-comm custom merch and swag reseller wanting to increase our marketing reach using HubSpot Email marketing tool.We would like to connect with a creative and insightful email marketing partner to assist with developing a unique email marketing strategy, design a few standard email templates (3-5) and optimize our CRM database for best results.This will involve several different steps for the students, including:-Familiarizing themselves with our company’s products, email marketing campaign goals and target market.-Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails.-Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations.-Identifying metrics to monitor throughout the campaign

Matches 1
Category Digital marketing + 1
Closed
Anything Printing
Anything Printing
Belleville, Ontario, Canada

Update Online Google Business Tools

Established business with decent Google presence looking for assistance bringing our business current with the recent updated Google tools. Optimize tools for best online Google performance and positioning. Including but not limited to the following:Google Business ProfileWe are taking advantage of several Google business suite tools but likely not all available to us.-Review, analyze current tools-Provide insight tools available/ we should be using, and why we should use and/ or implementGoogle AnalyticsWe have the older analytics tool currently connected to our website. We have not updated to newest version.-Convert/ update GA4 to GA UA-Connect to our website and other online tools/ accounts where applicable Google MapsWe have our business listed. Can we be doing better?-Review, analyze and update accordinglyGoogle Search ConsoleWe have not establish this feature to this point.-Assist with setting up and optimizing this toolWe appreciate any consideration.The Anything Printing Team

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Category Data analysis + 4
Closed