We are an e-comm custom merch and swag reseller wanting to increase our marketing reach using HubSpot Email marketing tool.

We would like to connect with a creative and insightful email marketing partner to assist with developing a unique email marketing strategy, design a few standard email templates (3-5) and optimize our CRM database for best results.

This will involve several different steps for the students, including:

-Familiarizing themselves with our company’s products, email marketing campaign goals and target market.

-Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails.

-Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations.

-Identifying metrics to monitor throughout the campaign

Provided is an overview of the overall skillsets that would be greatly beneficial for this project. We have sound knowledge of most of the database aspect and we are happy to work along side you to develop a great understanding of our business and how we have been collecting/ utilizing customer information.

HubSpot

-Experience using HubSpot suite of tools

-How to segment/ optimize and use marketing lists

-Knowledge of fields/ properties and how to best use for email marketing

-Experien-ce using email marketing templates

-HS forms and how to align with-in email marketing campaign

Database Analysis

-Review database, analyze industry segmentation

-Identify strong industry opportunities

-Implement/ optimize analytical tools to track email campaign success

Email Marketing

-Strong understanding of email marketing principles

-Experience creating email marketing templates (CSS, HTML, Standard)

-Ability to add exterior links or embed code

-Knowledge of forms and how to best align with-in email template to capture new lead generation

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our current products and email marketing
• Our customer and industry insights
• Input on choices, problems or anything else the students might encounter.