Social Media Marketing Strategy & Implementation Plan

Positions available: up to 10 students in teams or as individuals Wacky Willys is looking for ambitious creative Social Media Marketing champion/s to create a Social Media Marketing Strategy and then roll that into a step-by-step implementation action plan. The goal is to enable us to build and maintain a strong digital footprint presence for our new commercial brand and breathe new life into our legacy products. Our ideal candidate/s are imaginative innovative marketing students who are keen to engage with an exciting emerging industry and market. For this position, it’s essential to be cool with the Cannabis/Hemp Culture and be up-to-date with new technologies, apps and marketing trends. We currently and badly use; WordPress, Klayvio, Tido, Instagram, LinkedIn and Facebook. That’s why we need you! If you are keen to help us with a trail-blazing social media strategic implementation plan for the legalized Cannabis and Hemp Extraction Industry, and are driven by the desire to set up an original, funky cannabis friendly social marketing strategic action plan, we would be excited to have you join our Wacky Team. Project Deliverable Options: Social Media Marketing Strategy with a a step-by-step implementation action plan. Additional Deliverables Required: Market Research - Target Market Database Commercial Market Research - Target Market Database Wholesale Market Research - Regulatory Standards

SEO and Social Media Strategy

Looking for 3-5 students to help do SEO research and build social communities with keyword focused post content Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Social media requirements to increase the number of followers/likes and shares Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site Creating engaging content for prominent media websites Working with tools and programs such as Instagram, Telegram, Discord, Reddit, Tik Tok, YouTube and Facebook We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve: Target market segmentation by researching popular music sites and building profiles for producers and musicians that desire to collaborate online with peers. Researching questions asked by prospects in Google, Quora, Spotify, YouTube etc. to produce Answer videos for SEO Ranking and providing goodwill. This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Looking help for sales planning, research, forecasting

Positions available: 4-5 Our organization (Greenii Inc.) needs some help on sales planning, research, forecasting, Sales operations! We are a social enterprise focusing on People, Planet, and profit. Our products are very unique and novel in North America, aiming to reduce the cutting of trees and reuse the papers effectively. We are looking for energetic teams that can help amplify what makes us unique and create better messaging for our brand. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. This project may combine research, Hubspot (CRM) data analysis, positioning, sales prospecting, social media research, competitor analysis, virtual conversation with the prospects, Sales email creations, and more! Suitable projects in the sales stream include: Sales prospecting. Students develop a leads list from your recommended sources. Sales forecasting. Students will analyze your sales funnels and internal processes to develop recommendations for more accurate forecasting. Sales operations. Students review your sales processes and make recommendations in the area of operations to improve efficiency and increase conversion. Create sales emails and scripts for cold calling Sales and business operations integration using tools like Hubspot If you like the sound of our culture and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent communications skills would be the ideal candidate for this project. This is a great project for students to prove their sales expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Event Marketing - SEO and Social Media Strategy - Level Up

Number of individual students required: 2 - 4 teams of 2 students Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Social media requirements to increase the number of followers/likes and share Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site Creating engaging content for prominent media websites Working with tools and programs such as Word Press, Active Campaign, Dubsado, Pepper, Hootsuite, We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve: "Being the top-ranked result for the keywords ''Virtual Event Planner' 'Virtual Events' 'Event Consultant' This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated. We have currently written an EBook called Donuts in the Lunchroom and want to promote/sell it on Amazon and other sites. https://www.brightideasevents.com/donuts-in-the-lunchroom-3/

Scopemedia inc - E-Commerce Marketing

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: By joining this Intrapreneurship project, you will have the opportunity to learn e-Commerce platforms (Shopify and WooCommerce). You will receive knowledge, hands-on experience, and support to one day design and run your own e-commerce store. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 5 TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 70 hours KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Assist with development of brand strategy and brand voice to support sales initiatives Drafting a strategy for use of paid media advertising Lead generation Drafting slide desk for pitch presentations Developing visuals for company brand Basic graphic design work for Social media postings Content development, social media posts, blog posts Copywriting Website SEO IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS : Marketing Media / Blogger UX / UI Designer (User interface testing and suggestions for improvement + design) PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Paul Tan (Entrepreneurship) Cindy San (Marketing, UI design)

Bluethumb Technologies - Market Research - Smartphone Loyalty Program

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Bluethumb Technologies is a socially innovative financial technologies firm that specializes in developing innovative technological solutions for retailers, non profits, smartphone users, governments and financial institutions. The company is currently seeking passionate, innovative and socially consious students to conduct market research for the company's first product "The Blueprint Loyalty Program"( Blueprint Lives Here ) which enables retailers to attract and retain new customers while directly targeting poverty within their local communities. Students will also be required to share responsibilities of building our social media accounts on Facebook, twitter, Instagram and LinkedIn. Students will be required to sign an NDA and We will only accept students who currently reside in Canada for this project. We will provide questions to ask for some of the areas of research and will ask you to possibly add and come up with more questions to ask. The students will be required to preform market research interviews in the following areas: 1. Retailer sector, particularly Small and medium sized businesses. 25- 50 Retailer Interviews with the business owner(s) 2. Non profits and charities. 25 - 50 Non Profit and charity Interviews 3. Smartphone users, particularly students, but also other users outside of the student market. Looking for between 50-150 interviews) 4. Post Secondary institutions in Canada that have their own student payment networks (IE: enables students to pay with their student card for purchases) We would like to see between 10-30 interviews done with the managers of these payment systems on campus. **exclude Dalhousie University, we are already in touch with them.** 5. Financial institutions (particularly credit unions). 10-15 interviews with a person in a management position, preferable the CEO or a person close to them. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE? The project will accommodate 5 students TIME COMMITMENT PER STUDENT The time commitment per student is 70 hours KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Choose an area of interest, contact individuals in that industry to set up a video-recorded interview via zoom or another platform. Work with your student colleagues to identify product-market fit and identify gaps that need to be filled Work with your student colleagues to identify trends in interviews Work together to build our social media accounts IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Experience doing market research and customer interviews is an asset but not required. Preferred majors would be marketing or entrepreneurship majors, but these are not required to apply. Students will be required to meet with the mentor once per week on a day that works for all students. Students will be required to report any activities they have done over the week and any setbacks they have encountered. Report anything interesting you found while conducting your interviews. FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Recorded Interviews for each sector Put findings in a report for each sector and identify trends, product-market fit, and gaps that need to be filled. Gain between 500 and 1000 new followers across all social media accounts PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Fergus Dearden CEO of Bluethumb Technologies.

Trust Science - Market Research

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Trust Science ® is looking for a team of five (5) highly motivated students to conduct market research and analysis in the cutting-edge financial technology (FinTech) industry and credit reporting sector. Students will work in a dynamic, startup-style, team-oriented environment to research competitors, analyze sector activity, and determine effective strategies for rebuttal as they synthesize competitor battlecards and detailed sector reports. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 5 TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 70 Hours KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Research competitor offerings, marketing messaging, and anticipated actions Analyze the credit reporting sector within the FinTech industry to identify opportunities, threats, trends, and other business-relevant activities Determine effective means for Trust Science to rebut competitor claims Synthesize competitor “battlecards” which present research findings in an easily understandable manner as supplementary sales materials Recommend strategic marketing actions based on research and analysis findings IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Market Research Analyst (5): Requirements: Strong written communication skills are essential, as is expertise or interest in enterprise software, analytics, or FinTech SaaS. Experience in market research, especially in related industries or sectors, is highly desirable but not required. All students will be required to own or have regular, secure access to a computer with a stable internet connection and basic familiarity with word processing software (preferably Google Workspace). All students will also be required to sign an additional non-disclosure and intellectual property agreement with Trust Science as a condition of employment. Responsibilities: Research competitor offerings, marketing messaging, and anticipated actions Analyze the credit reporting sector within the FinTech industry to identify opportunities, threats, trends, and other business-relevant activities Determine effective means for Trust Science to rebut competitor claims Synthesize competitor “battlecards” which present research findings in an easily understandable manner as supplementary sales materials Recommend strategic marketing actions based on research and analysis findings FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: A detailed sector report on credit reporting trends, threats and opportunities Competitor “battlecards” which draw from the detailed report Strategy recommendation presentation IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI: English PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Colin Tran, Marketing Manager and/or Irene Dimopoulos, EVP People & Culture

Bluethumb Technologies Build and Market a Crowdfunding

Developing a crowdfunding campaign can be a lot of work and we are looking for five proactive students who will assist in the creation, development, marketing, and running of the campaign. We would like to see students who have ambition and are not afraid to "get their hands dirty" so to speak. Students will be responsible for the aforementioned area as we will be looking to raise $50,000 in venture capital for our first product "The Blueprint Loyalty Program" Please see the video for more information about the program. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 5 TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: [ please indicate either 30 hours, 50 hours, or 70 hours/veuillez indiquer 30, 50 ou 70 heures]: 70 hours KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Identifying potential sponsors/donors that can provide easy to send out perks Creation of new video for the campaign Using social media platforms to increase the awareness and build our social media platforms. Creating a simple tracking framework, including metrics, for measuring outreach success. Students are fully responsible for running the campaign. If targets are reached, 10% of the funding will go to the students divided among them (10K cap split between all students). FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: The final project deliverable is a crowdfunding campaign, research, analysis, and details of successful and unsuccessful market penetration. This will assist our company in determining future campaigns if they are required. IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI: English PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Fergus Dearden

EON Media - B2B Marketing and Creative Storytelling

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Marketing and Creative Storytelling for B2B Startup that is targeting to reach Media, Entertainment and Sports League companies as audience and the personas targeted are CTO, CEO, VP of Product, Chief Product Officer, etc. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Develop a brand awareness strategy for the company based on the different and unique innovative marketing methods Create marketing artifacts such as social media posts, and creative content for increasing brand awareness IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Create marketing artifacts such as social media (LinkedIn, Twitter, Clubhouse, etc.) posts for targeting the right audience Create creative content for the brand positioning statement that resonates with the target audience Draft content for content marketing FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Marketing artifacts that help define the voice of the company Create content and implement strategies that improve brand awareness

Sports Media Database for the Tidal League Podcast Network

As a Podcast Network, we are constantly looking to connect and build relationships with various media groups. From traditional media, to fan pages and team or player specific social media across all platforms, we are looking for a candidate who would be able to research each of these markets, and create a data base (database can be hosted in Excel Google Sheets etc.) Creating a database for each of these contacts, organized by city, team, and league. Example. NBA - Los Angeles Clippers Traditional Media : Dennis Rogers, LA Clippers ( drogers@clippers.com ) Curtis Jackson, LA Clippers ( cjackson@clippers.com ) Cooper Dzierzanowski, LA Clippers ( cdzierzanowski@clippers.com ) Eli Horowitz, LA Sparks ( ehorowitz@la-sparks.com ) Social team, LA Sparks ( social@la-sparks.com ) Erin Godin, Minnesota Golden Gophers ( egodin@umn.edu ) Amit Mallik, Northwestern Wildcats ( amit.mallik@northwestern.edu ) Ken Novak, Hopkins MBB ( ken.novak@hopkinsschools.org ) Tara Starks, Hopkins WBB ( coachtstarks@yahoo.com ) Social Media : Twitter: Sabreena Merchant, Clippers SB Nation (@sabreenajm) Blake Harris, Clippers SB Nation (@blakeharrisTBLA) Christian Rivas, Clippers SB Nation (@radrivas) Andrew Greif, LA Times ( Andrew.greif@latimes.com , @andrewgreif) Mirjam Swanson, Southern California News Group ( mswanson@scng.com , @mirjamswanson) Ohm Youngmisuk, ESPN ( ohm.youngmisuk@espn.com , @notoriousOHM) Jovan Buha, The Athletic ( jbuha@theathletic.com , @jovanbuha) Megan Hines, LA Sparks writer (@meggsnhines) Instagram: LA Sparks Fans, IG (@lasparksfans) Clippers Nation (@ClipsNationLAX) Clipperhollics, FanSided (@ClipperholicsFS) LA Clippers UK (@ClippersUK) Ryan Snellings, ClipperholicsFS ( rsnellings25@gmail.com ) Seth Kimbrell, ClipperholicsFS (@seth_j_k) Clippers United, IG (@clippersunited) Clippers Wire, IG (@clipperswire) Clippers Nation CP, IG (@clippersnationcp) Clippers Clutch, IG (@clippersclutch) Let’s Go Clippers, IG (@letsgoclippers) Clippers Represent, IG (@clippersrepresent)

Nana + Livy Marketing Project

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Nana + Livy is currently seeking a Marketing Assistant to perform market research and help drive sales to the company. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: To conduct market research and grow new wholesale accounts in the targeted territory. To assist with managing current pre-existing wholesale business accounts. IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* The ideal marketing assistant is someone who: Has excellent interpersonal, communication, problem-solving and presentation skills. Is a tenacious salesperson who is excited to develop new business and loves to network. Is not afraid to cold-call, meet with new potential clients, and willing to travel for client’s needs. Is highly motivated, reliable, organized and thrive in a dynamic, exciting work environment. Is able to build healthy relationships with distributors and retailers. Can work both independently and in teams whenever needed. FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: New wholesale accounts brought into the business. Improved relationships with existing wholesale accounts. Tools that can be used to drive sales in the future. IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI : English All projects will begin on a first come, first serve basis, which cohorts are you + your team ABLE to participate in? February cohort - February 7 to March 25 / Cohorte de février - 7 février au 25 mars TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 70 hours WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?/QUEL EST LE NOMBRE MAXIMUM D'ÉTUDIANTS QUE VOTRE PROJET PEUT ACCUEILLIR? 1 student PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Amelia So EMAIL ADDRESS/ADRESSE E-MAIL: shop@nanaxlivy.com

Product Launch Strategy

PROJECT DESCRIPTION: Getting ready to launch our first natural wound/skin care product. KEY PROJECT ACTIVITIES: All activities will be supervised by co-founders of the company. Activities will be limited or added based on weekly meetings and progress Identify 3 contract manufacturers each in Canada and the USA for producing a pilot batch of the product Determine cost of goods produced after consulting with suppliers and manufacturers Determine price of the product based on COGs and 5 top competing products Identify 3 wholesale and 5 retail distributors of over the counter (OTC) medicines in Canada and the US each IDEAL ROLES & RESPONSIBILITIES: Number of students required: 2, preferably in Business, Pharmacy, Medicine FINAL DELIVERABLES: Notes and/r graphs based on completed activities

Exponential Organizational Moonshot Support Project

This project consists of four distinctive roles which need to be filled. ROLE #1 | Blockchain DAO Role Development This is a unique opportunity to learn more about Roles and Governance within a Decentralized Autonomous Organizations (DAO) built on the blockchain. Help us build Planetary CARE systems and processes in the HYPHA DAO. See Hypha.earth - select Hypha DAO to learn more and here’s a youtube video about it . We are looking for an intern who is interested in studying blockchain-based organizational governance and roles. This is a great opportunity for you to work with a team researching and learning about blockchain technology. This project provides a challenging opportunity to shape a critical function with an early-stage, global startup. The student will interface primarily with the COO, and can expect to collaborate also with the Founder and other members of the Core team. ROLE #2 | Write DRAFT Regen Ag White Paper This is a great opportunity to learn and do a dive deep into how to transform the global food supply chain by enabling bioregional rural farming communities to thrive through the integration of regenerative agriculture farming practices which are fully integrated into a local food supply ecosystem. See an example of what we envision except applied toward regenerating the ocean here - part 1 , part 2 , part 3 . Since the core research has already been done, you will be drawing from a number of already collected reports. Little to no extra research required. We require independent self-starters who help us go from zero to running. It’s a unique opportunity to build something new and have a huge impact with a team working to drive change at the intersection of food and climate. This project provides the opportunity to communicate the critical role regenerative agriculture has in solving so many of the global issues the planet is facing today. You will be part of an early-stage, global startup. You will interface primarily with Core Team members, and can expect to collaborate with many other members of our global team. ROLE #3 | MIT Innovation Lab - Administration Support This is a unique opportunity! Planetary CARE has been accepted by MIT's Innovation Lab. You will learn about Otto Sharmer’s Theory U methodology and participate in a prototyping project on how to transform the global food supply chain by enabling bioregional rural farming communities to thrive through the integration of regenerative agriculture farming practices which are fully integrated into a local food supply ecosystem. Skills needed: Excellent written and verbal communication skills; self-starter; detail oriented; works well alone and with others. ROLE #4 | Admin & Bookkeeper - Setup QuickBooks Online Help us Launch our Global Brand! We have three years of data covering the activities of 20+ people on a monthly basis with the amount of time, program and task they completed plus the billing amount for these. We need all of this data to be input into our online QuickBooks. This will be done with the support of our Founder and COO. Upon completion of this project, there are other smaller administrative projects needed to support the work of Planetary CARE and our upcoming DAO launch. Planetary CARE is rapidly building out our global launch program, broadening our reach from a core crew out to our global network and beyond. To do this, we’ll be activating a new website, social media tools, newsletters, and more. We're looking for a talented, creative student to help us with operational tasks required to support this launch! Our ideal match has experience with (or is excited to learn!) Online QuickBooks. We expect 75 of the 80 hours to be fulfilled by March 15*

Interdisciplinary Authors - January 2023

This project will begin January 2nd following a kick-off meeting and orientation for all student-hires. The end-date for the project and deliverable submission deadline is January 31st at 11:59 PM MST. The Antarctic Institute of Canada (AIC) is a non-profit organization that conducts research activities, academic mentorship programs, and equity building through a variety of government-funded work initiatives for undergraduate and graduate students. The AIC is seeking 100 post-secondary students currently enrolled in a post-secondary program to author a variety of texts for publication. Topics and guidelines will be determined following the kick-off meeting. Participants will produce a finalised deliverable of a minimum 3000-word article. Applicants must be comfortable writing according to a variety of conventions and formats and within diverse topic-areas. Applications will only be accepted if the team name is your first and last name. Do not apply in teams.

Interdisciplinary Authors - March 2023

This project will begin March 1st following a kick-off meeting and orientation for all student-hires. The end-date for the project and deliverable submission deadline is March 31st at 11:59 PM MST. The Antarctic Institute of Canada (AIC) is a non-profit organization that conducts research activities, academic mentorship programs, and equity building through a variety of government-funded work initiatives for undergraduate and graduate students. The AIC is seeking 100 post-secondary students currently enrolled in a post-secondary program to author a variety of texts for publication. Topics and guidelines will be determined following the kick-off meeting. Participants will produce a finalised deliverable of a minimum 3000-word article. Applicants must be comfortable writing according to a variety of conventions and formats and within diverse topic-areas. Applications will only be accepted if the team name is your first and last name. Do not apply in teams.