Event Marketing - SEO and Social Media Strategy - Level Up
Preferred learners
- Anywhere
- Academic experience or paid work
Categories
Skills
Project scope
- What is the main goal for this project?
-
Number of individual students required: 2 - 4 teams of 2 students
Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:
- Keyword analysis to determine relevant search terms to our organization
- A strategy document to outline:
- Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
- Social media requirements to increase the number of followers/likes and share
- Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
- Creating engaging content for prominent media websites
- Working with tools and programs such as Word Press, Active Campaign, Dubsado, Pepper, Hootsuite,
We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:
- "Being the top-ranked result for the keywords ''Virtual Event Planner' 'Virtual Events' 'Event Consultant'
This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.
We have currently written an EBook called Donuts in the Lunchroom and want to promote/sell it on Amazon and other sites. https://www.brightideasevents.com/donuts-in-the-lunchroom-3/
- What is the main goal for this project?
-
Number of individual students required: 2 - 4 teams of 2 students
Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:
- Keyword analysis to determine relevant search terms to our organization
- A strategy document to outline:
- Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
- Social media requirements to increase the number of followers/likes and share
- Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
- Creating engaging content for prominent media websites
- Working with tools and programs such as Word Press, Active Campaign, Dubsado, Pepper, Hootsuite,
We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:
- "Being the top-ranked result for the keywords ''Virtual Event Planner' 'Virtual Events' 'Event Consultant'
This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.
We have currently written an EBook called Donuts in the Lunchroom and want to promote/sell it on Amazon and other sites. https://www.brightideasevents.com/donuts-in-the-lunchroom-3/
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
- How will you support learners in completing the project?
-
Sharon Bonner, CEO and Founder will be directly supervising the interns. She will set out weekly tasks, goals and objectives that the interns will need to meet.
Each week the teams will meet with Sharon to measure their deliverables, evaluate the success and plan new initiatives for the upcoming week.
Contribution and suggestions are always welcome, as Sharon is very open to a collaboration of ideas.
About the company
- https://sharonbonnerconsulting.com/
- 2 - 10 employees
- Hospitality, Business services, Marketing & advertising, Business & management, Events services
“Don't let anyone tell you it can’t be done. You decide. Anything is possible with the right event consultant.”
When you start working with Sharon you know you have made the best decision.
Sharon is passionate about creating memorable and meticulously executed events.
With over 34 years of experience in the event industry, Sharon is an industry-proven
pioneer who forged her way in the events world. Whether she’s producing an event
or consulting on a project, Sharon is a keen connector with a vast network of industry
professionals and event stakeholders. Fueled with her contagious enthusiasm and
energy, Sharon continuously re-invents the wheel and provides creative, fresh bright
ideas.
COVID-19 didn't stop Sharon from launching forward. With her positive outlook, she
leveraged this opportunity and embraced the virtual world of event production. Sharon has recently launched her consulting company Sharon Bonner Consulting in June 2022.