Marketing Strategy for Solar Tile Company

Solar energy is a growing source of electricity. However, adoption of this technology has been slow due to the costs of installation and maintenance, and the limited space requirements of solar panels. Square Solar attempts to solve these problems by keeping solar panel prices low and designing them into small modular solar tiles. The goals of this project are: To obtain information on our beachhead markets, RV & boat owners and off-grid homeowners, while identifying potential underserved markets, To create SMART objectives and developing the strategies to achieve them To propose the messaging and content to attract our target markets