- Location
- Kitchener, Ontario, Canada
- Bio
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I am a marketing and communications professional with the federal government, having excelled in communications positions in the private, not-for-profit and public sectors for over fifteen years. I currently manage digital marketing and internal communications for an economic development agency and teach digital marketing at the post-secondary level.
- Portals
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Hamilton, Ontario, Canada
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- Categories
- Communications Market research Marketing strategy
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Recent experiences
Digital Marketing Strategy - Spring/Summer 2024
DMK 102
This semester students working in small groups will apply their knowledge in digital marketing strategy to help your organization seize a marketing opportunity, develop a strategic digital marketing plan, or solve a current digital marketing challenge. The students will consider marketing research, strategy, digital promotional tools and marketing best practices to create a plan, report and presentation.
Digital Marketing Data Analysis - Winter 2024
DMK 105
Digital marketing tools and opportunities continue to expand. Are you capturing and using appropriate data in your digital efforts to help make the best marketing decisions? In this project, continuing education students in McMaster University’s Digital Marketing certificate program will analyze your digital efforts, provide a template to capture relevant data points, and analyze those data points to ensure that you are reaching your audience as effectively as possible.
Digital Marketing Data Analysis - Spring 23
DMK 105
Digital marketing tools and opportunities continue to expand. Are you capturing and using appropriate data in your digital efforts to help make the best marketing decisions? In this project, continuing education students in McMaster University’s Digital Marketing certificate program will analyze your digital efforts, provide a template to capture relevant data points, and analyze those data points to ensure that you are reaching your audience as effectively as possible.
Digital Marketing Data Analysis
DMK 105
Digital marketing tools and opportunities continue to expand. Are you capturing and using appropriate data in your digital efforts to help make the best marketing decisions? In this project, continuing education students in McMaster University’s Digital Marketing certificate program will analyze your digital efforts, provide a template to capture relevant data points, and analyze those data points to ensure that you are reaching your audience as effectively as possible.
Work experience
Manager, Corporate and Digital Communications
Federal Economic Development Agency for Southern Ontario (FedDev Ontario)
Waterloo, Ontario, Canada
July 19 - Current
Management of the Corporate and Digital Communications team at the Federal Economic Development Agency for Southern Ontario (FedDev Ontario). Management responsibilities include leading a team of ten highly skilled marketing and communications professionals as well as planning and overseeing staffing and operational budgets. I manage social media, the Agency's website, translation, visibility, marketing, public opinion research, conferences, publications and communications support to internal clients.
Sales and Marketing Manager
Eastlink
Halifax Regional Municipality, Nova Scotia, Canada
April 1 - January 4
Manage all sales and marketing efforts for telecommunications company, Amtelecom (previously subsidiary Eastlink brand). Design and development of campaigns, management of ROI and creative design. Development of products and supporting marketing and sales efforts. Exceeded ROI expectations continually, resulting in increased budget year over year of over 100 percent.