Blogging
Our company advertises thousands of products online. We want to create a blog to strengthen our marketing.We would like to collaborate with students to create blog posts that drive more traffic to our website.This will involve several different steps for the students, including:Familiarizing themselves with our goals, target market, products and services.Recommending topics for our blog posts.Drafting blog posts relevant to our business.Revising blog posts based on feedback.Bonus steps in the process would also include:Recommending ways to market our blog.
Website UI / UX Design & Prototype
Our company would like to explore re-designing our current website with a prototype. We are always on the lookout for innovative and fresh UI and UX ideas that will help our users.This will involve: Conducting background research on our existing web application for the product. We are happy to provide a walkthrough and other resources to help bring them up to speed.Identifying key areas of our current website and what areas of focused might return the best results in a redesign.Learning and using various software design tools. We strongly recommend students learn how to use Figma as this is the latest and greatest tool currently available.Creation of a screen by screen UX / UI prototype of a web application which can be used on all major browsers and be mobile friendlyConducting UX / UI testing with real potential users potentially involving paper prototypes or other software tools to support this
Website Page Creation
Our company has been serving thousands of customers for decades. However, our current website is outdated and requires updating. We would like to collaborate with students to create new pages that help users navigate the site and find up-to-date information.This will involve several different steps for the students, including:Identifying and researching useful web pages that can be included on our website.Creating new pages for the website, with our assistance in providing the content.Reviewing and updating old web pages to ensure consistency of information.Bonus steps in the process would also include:Recommending potential upgrades or features that can be included in the website
Accessibility Testing
Our company advertises thousands of products online. The main problem we are trying to solve is to garner more user feedback on our interface’s accessibility.We would like to collaborate with students to conduct accessibility tests on our website with pre-identified customers.This will involve several different steps for the students, including:Conducting background research on disabilities and methods of evaluating accessibility.Reaching out to customers and scheduling interviews.Familiarizing themselves with the test tasks that should be administered.Conducting accessibility tests remotely and following up with customers to thank them for their participation.Analyzing and reporting the metrics / results of the tests.Bonus steps in the process would also include:Recommending website improvements based on findings.
Customer Engagement Emails
Our company advertises thousands of products online. We hope to revamp our email marketing to increase engagement with our existing customers.We would like to collaborate with students to create new email campaigns.This will involve several different steps for the students, including:Familiarizing themselves with our target market, products and services.Recommending new email campaigns and drafting emails.Considering the subject line, clarity, tone, and length of our emails.Recommending a frequency for our marketing emails.Bonus steps in the process would also include:Recommending email marketing tools.
Product Launch Strategy
We want to launch our product, which offers a service to deliver home made food. We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to:1. Where in the world is the best place to launch for early success? What is the total market size for this opportunity?2. With whom should we partner on fulfillment? How complex is that and how much will it cost, realistically?3. Who are our closest competitors and how do we differentiate ourselves?4. How do we establish our brand: Build awareness, acquire customers, and defend any early success?We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market.
Investment Raising Plan
Our company is committed to serving our target market. To direct our future activities, we are in need of investor support.We would like to collaborate with students to develop a capital raising plan that meets our goals.This will involve several different steps for the students, including:Familiarizing themselves with our values, products and services.Defining goals for the investment raising plan.Conducting research on potential investors for our company.Creating investment materials such as presentations and templates for our financials and forecasts.Bonus steps in the process would also include:Recommending improvements or changes for future investment materials.
Sales Process Optimization
Our company is hoping to improve our sales process to improve our ROI and overall operations. In this project, students will evaluate our current sales process, determine bottlenecks, and create recommendations as well as new training materials. Based on research and best practices you will develop new scripts for our sales staff to use to improve the quality and quantity of leads generated and increase the conversion rate.This will involve several different steps for the students, including:Evaluating our current sales process by speaking with sales representatives and examining our handbook and protocols.Researching industry sales processes and lead generation strategies.Create recommendations that will improve our leads and conversion rate.Writing new sales scripts for both phone calls and emails.Creating an updated sales process handbook.
Data Collection Research Assistant
Our research lab publishes dozens of papers every year to promote projects in our field of research. Among these papers are studies detailing our lab’s findings from online interviews with voluntary participants.We would like to collaborate with students to support our interview process by assisting in data collection and verification of results. This will provide us with prepared datasets that are ready for further analysis.This will involve several different steps for the students, including:Familiarizing themselves with interview procedures and participating in training activities.Assisting researchers in contacting participants and setting up interviews.Recording, organizing, and storing results according to conventions.Verifying that data is recorded accurately.Cleaning data to ensure consistency and usability.Suggesting new research questions or modifications to improve the interview process.
Accessibility Testing
Our company advertises thousands of products online. The main problem we are trying to solve is to garner more user feedback on our interface’s accessibility.We would like to collaborate with students to conduct accessibility tests on our website with pre-identified customers.This will involve several different steps for the students, including:Conducting background research on disabilities and methods of evaluating accessibility.Reaching out to customers and scheduling interviews.Familiarizing themselves with the test tasks that should be administered.Conducting accessibility tests remotely and following up with customers to thank them for their participation.Analyzing and reporting the metrics / results of the tests.Bonus steps in the process would also include:Recommending website improvements based on findings.
Website and App Prototype Development for Ambigrad Inc.
The main goal for the project is to build a prototype of a website and app for Ambigrad Inc.'s upcoming product launch. This will involve several different steps for the students, including:- Understanding the requirements and objectives of Ambigrad Inc.'s upcoming product launch.- Developing a prototype of the website and app using plug and play solutions like bubble.io, flutter flow, etc.- Collaborating with Ambigrad Inc. to define the project scope, set realistic goals, and select appropriate technologies and methodologies.- Ensuring seamless implementation and integration of the prototype into Ambigrad Inc.'s existing IT infrastructure.- Conducting rigorous quality assurance and testing processes to ensure the prototype meets the highest standards of functionality, performance, reliability, and security.
User Case Study Creation
Our company advertises thousands of products online. The main problem we are trying to solve is to garner more user feedback through users’ experiences. We would like to understand our strengths and areas of improvement from a customer perspective.We would like to collaborate with students to develop user case studies describing customer experiences.This will involve several different steps for the students, including:Conducting background research on our products.Contacting customers and scheduling interviews.Familiarizing themselves with the interview questions to be asked.Conducting the moderated interviews remotely and following up with customers to thank them for their participation.Writing case studies based on interview findings.Bonus steps in the process would also include:Recommending areas of improvement based on user feedback.