AI Workshop Marketing Enhancement

NEXT TEN LIFE INC. is seeking to enhance its marketing efforts for its AI-focused workshops. The project aims to provide students with practical experience in digital marketing by updating the company's website, creating engaging social media content, and developing comprehensive sponsorship packages. Additionally, students will design B2B email campaigns to effectively promote the workshops to potential partners. The project will also involve creating sales collateral and tracking the performance of marketing campaigns to increase brand visibility and partnership opportunities. This initiative will allow students to apply their classroom knowledge in marketing strategies, digital content creation, and performance analysis, all within a real-world business context. 🎯 Project Goals Website Optimization & Content Refresh Enhance the www.nextten.life website by auditing existing pages and implementing design and content updates that reflect NEXT TEN’s evolving brand, community impact, and upcoming programs. 2. Social Media Content Creation & Scheduling Develop a series of branded, purpose-driven social media posts (e.g., LinkedIn, Instagram, TikTok) that align with NEXT TEN’s themes of transformation, connection, and purpose, with the aim of increasing follower engagement and reach by 20%. 3. Sponsorship & Partnership Package Development Create a compelling sponsorship and partnership package (digital + PDF format) that outlines value propositions, impact metrics, and audience demographics, enabling outreach to corporate sponsors and strategic partners. 4. B2B Email Campaigns for AI-Driven Workshop Promotion Design and execute an email campaign targeting B2B decision-makers to promote NEXT TEN’s “THRIVE with AI” workshops, focused on employee empowerment and future readiness. This includes copywriting, sequencing, and performance tracking. 5 . Sales Collateral Development Build a suite of visually appealing sales materials (e.g., pitch decks, one-pagers, workshop brochures) that equip NEXT TEN with professional assets to support outreach to clients, partners, and event sponsors. 6. Campaign Performance Tracking & Recommendations Set up basic tracking tools (e.g., UTM links, engagement benchmarks) to monitor the effectiveness of website, email, and social content initiatives, and provide final insights with recommendations for continuous improvement.

EasyApply Phase 2

The main goal for the project is to enhance and expand the EasyApply application beyond the foundational elements established in the MVP. This involves introducing a set of additional features and improvements that are essential for a fully functional and robust application, refining the user experience, and expanding the application’s capabilities to meet the evolving needs of users and stay competitive in the market. This will involve several different steps for the team, including: - Identifying the additional features and improvements needed for the application. - Developing and integrating the new features into the existing application. - Testing the new features to ensure they enhance the user experience and expand the application’s capabilities. - Gathering feedback from users and stakeholders to make further improvements.

Website UI / UX Design & Prototype

Our company would like to explore re-designing our current website with a prototype. We are always on the lookout for innovative and fresh UI and UX ideas that will help our users. This will involve: Conducting background research on our existing web application for the product. We are happy to provide a walkthrough and other resources to help bring them up to speed. Identifying key areas of our current website and what areas of focused might return the best results in a redesign. Learning and using various software design tools. We strongly recommend students learn how to use Figma as this is the latest and greatest tool currently available. Creation of a screen by screen UX / UI prototype of a web application which can be used on all major browsers and be mobile friendly Conducting UX / UI testing with real potential users potentially involving paper prototypes or other software tools to support this