Kelly Emery
Kelly Emery
Founder
(1)
3
Location
Toronto, Ontario, Canada
Bio

Kelly Emery is an experienced executive and entrepreneur. She uses her passion for business success and digital transformation to help communities support their neighbours in-need. In 2019, Kelly founded Troop, a needs marketplace to help neighbours and businesses discover local, tangible needs in their community. Prior to Troop, Kelly was the VP of Kanetix Digital at Kanetix Ltd (now Ratesdotca), Canada’s largest digital acquisition platform for insurance and financial services. Kelly built and led the company's strategic consulting and digital growth division. Kanetix Ltd. was acquired by Ontario Teachers’ Pension Plan in 2018. In 2009, Kelly co-founded RateSupermarket.ca, the first financial services marketplace in Canada. The company grew to employ 30 staff and was successfully acquired by Kanetix Ltd in 2013.

Companies
Categories
Communications Market research Information technology Humanities

Recent projects

Troop
Troop

B2B Sales Strategy for Local Impact

Troop offers a new kind of corporate social responsibility program for businesses. Troop features local, tangible needs from registered charities and non-profits. Neighbours are using Troop to discovery how they can support community members in a very tangible way. Troop is offering this service to businesses to help companies engage employees and create local impact.When a company signs up for Troop, employees are sent a curated list of local needs, employees get to vote on which need their business fulfills. At the end of the month, they receive a report summarizing their local impact. This can be shared with staff, future employees and customers.Troop is looking for a sales strategy to onboard new business partners.

Matches 0
Category Communications + 2
Closed
Troop
Troop

Data Analysis - Interpret MVP Data

I run Troop (HiTroop.com), a social enterprise and 'do good' tech platform. Neighbours and businesses discover tangible needs from local charities/nonprofits (e.g. refugee mom needs a stroller). Through our technology, we make fulfillment super easy. Each need is small, tangible and completable so everyone can have an impact.We are 12 months into testing our MVP with 500 neighbours signed up to our service. I'm looking for an intern to review our data and pull out key user insights, i.e. conversion rate, average time between signup to conversion, average contribution rate, life time value, etc.

Matches 2
Category Marketing - general + 3
Closed
Troop
Troop

UX/UI Analysis and Design - Level UP

OVERVIEW 🧐We’re looking for UX/UI talent who wants to do some good in the world!Troop is developing a social impact tech tool that connects businesses with local charities. We’d love to get your help building the best user experience possible for employees using our web app. We want all of your outside-the-box ideas!EXPECTED TASKS 💻This project will involve activities like:Market research on similar social impact tech solutionsWireframing and UI prototypingUI testing and feedbackInteraction designCollaborating with other members of the Troop team!WHAT YOU'LL GET 🧑‍💻Experience working at a (really cool) fast-growing tech-startupProject experience to put on your CVCollaborate with experienced UX/UI front and back end developersMentorship and career development support from a successful entrepreneur (with two exits under my belt!)

Matches 1
Category Software development + 4
Closed
Troop
Troop

PR and Communications Strategy - Level UP

OVERVIEW 🧐We need the support and creative flair of 1-2 virtual interns or a team to help us develop a PR and Communications strategy for our 'tech-for-good' solution that helps businesses support local charities!How do we share the great stuff we're doing with the world? (okay, maybe not the whole world, but Toronto for sure!). We need a PR strategy, including all collateral (press releases, user testimonials, case studies, and customer stories). EXPECTED TASKS 💻This will include things like:Building a target audience and contact listGuest-blog and podcast pitchingWriting email pitch and press release templatesProspecting potential influencer relationshipsWHAT YOU'LL GET 🧑‍💻Experience working at a (really cool) fast-growing tech-startupProject experience to put on your CVMentorship and career development support from a successful entrepreneur (with two exits under my belt!)

Matches 1
Category Digital marketing + 3
Closed