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Communications Market research Sales strategy Marketing strategySkills
user feedback scheduling research headline writingOur non-profit organization is well known in the immersive technology community, particular amongst university groups and VR/AR technology companies. It's not difficult to find an anecdotes that speak to the impact our events have had on participants. However, we rely on corporate sponsorship in order to fund the events and the organization, and thus far have not had a solid strategy for collecting comprehensive feedback from past sponsors that goes beyond superficial praise (or a list of complaints).
We would like to collaborate with students to develop user case studies to successfully convey:
- Case Studies in Sponsorship: How value was created for the sponsor
- Case Studies in Programming: A track record of success for participants (which also feeds into value for the sponsor)
This will involve several different steps for the students, including:
- Conducting background research on our industry and thoroughly understanding our programs
- Developing a set of stakeholder personas (startup, large company, program participant, etc.)
- Developing an appropriate methodology for reaching out to stakeholders, including drafting interview questions to be asked.
- Conducting the moderated interviews remotely and following up with stakeholders to thank them for their participation.
- Writing case studies based on interview findings.
Bonus steps in the process would also include:
- Recommending areas of improvement based on feedback.
By the end of the project, students should demonstrate:
- Understanding of our organization, mission, technology, community, and pathways to revenue generation
- Creation of case studies for a variety of stakeholder audiences
Bonus steps would include:
- Incorporating the case studies on our website
Final deliverables should include
- A final report with the case studies.
Please note that we are extremely busy in fall and winter and are unable to reply to requests received during that time.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
MIT Reality Hack is a community-driven ecosystem for experiential technology, encompassing VR/AR, AI, and emerging technology otherwise known as "deep tech". It is run by volunteers and the Reality Hack Organization 501c3, along with the student organization VR/AR@MIT. It aims to educate and empower individuals to engage in the XR industry, offering presentations, tech workshops, and networking opportunities for participants with diverse backgrounds.
The event focuses on fostering creativity, collaboration, and problem-solving skills, promoting an inclusive culture that values accessibility, diversity, and open-source creation. Emphasizing a positive and safe environment, the Reality Hack provides a platform for exploring the potential of spatial computing through a five-day collaborative experience.
Embodying MIT’s spirit of Mens et Manus, organizers seek to propel XR technology towards a maximally positive role in society while facilitating an impactful experience where participants learn, create, and connect.