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Project scope
- What is the main goal for this project?
-
Our company has been serving customers for decades. We would like to update and revamp our existing brand to attract more customers. While we have a detailed website with strong graphic design assets, we currently lack a consistent brand voice.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s story, mission and vision statements.
- Conducting background research on our company’s products and customers.
- Establishing suitable personality traits for our brand voice and justifying each trait.
- Describing how personality traits can be displayed through our brand voice.
Bonus steps in the process would also include:
- Recommending methods of ensuring a consistent brand voice.
- Recommending revisions for our current marketing materials to use a new brand voice.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of our story, mission and vision statements
- Understanding of our products and target market
- Recommendation and justification of personality traits to include in our brand voice
Bonus steps would include:
- Ensuring consistent use of our brand voice
- Revising current materials to include our new brand voice
Final deliverables should include
- A final report.
- What is the main goal for this project?
-
Our company has been serving customers for decades. We would like to update and revamp our existing brand to attract more customers. While we have a detailed website with strong graphic design assets, we currently lack a consistent brand voice.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s story, mission and vision statements.
- Conducting background research on our company’s products and customers.
- Establishing suitable personality traits for our brand voice and justifying each trait.
- Describing how personality traits can be displayed through our brand voice.
Bonus steps in the process would also include:
- Recommending methods of ensuring a consistent brand voice.
- Recommending revisions for our current marketing materials to use a new brand voice.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of our story, mission and vision statements
- Understanding of our products and target market
- Recommendation and justification of personality traits to include in our brand voice
Bonus steps would include:
- Ensuring consistent use of our brand voice
- Revising current materials to include our new brand voice
Final deliverables should include
- A final report.
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our products and services
- Our story, mission and vision statements
- Input on choices, problems or anything else the students might encounter.
About the company
- https://www.gklassics.com
- 2 - 10 employees
- Apparel & fashion
At Gully Klassics, we believe that style and ambition go hand in hand. That's why we've created a luxury streetwear brand that's all about making a statement. Whether you're a go-getter, a trailblazer, or a dreamer, we want to help you look and feel your best as you chase your goals.
Our designs are unique and impactful, capturing the spirit of hustle and determination that defines our customers. We're passionate about quality and attention to detail, so you can trust that every piece in our collection is made with care and precision. From the materials we use to the way our clothing is constructed, we're committed to delivering nothing but the best. We know that fashion is about more than just looking good. It's about feeling confident and empowered, no matter what life throws your way. That's why we're dedicated to creating streetwear that not only turns heads but also elevates your lifestyle. So if you're ready to take your wardrobe to the next level, Gully Klassics is your brand.