Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
The main goal for the project is to prepare a highly targeted digital advertising campaign for ABAKiS Solutions' niche target market, designed to attract a low volume of strongly aligned early adopters. This will involve several different steps for the students, including:
- Researching the niche target market and understanding their online behavior and preferences.
- Creating a digital advertising strategy that aligns with the company's brand and product offering.
- Developing highly targeted ad creatives and messaging to appeal to early adopters.
- Implementing the digital advertising campaign across relevant online platforms.
- Monitoring and analyzing the performance of the campaign to make real-time optimizations.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities:
- A detailed research report on the niche target market and their online behavior.
- A comprehensive digital advertising strategy tailored to ABAKiS Solutions' goals and target market.
- High-quality ad creatives and messaging designed for early adopters.
- A fully implemented digital advertising campaign across relevant online platforms.
- A performance analysis report with real-time optimizations made during the campaign.
Final deliverables:
- A final report including all research, strategy, ad creatives, campaign implementation, and performance analysis.
- A presentation explaining the campaign strategy, execution, and outcomes.
- What is the main goal for this project?
-
The main goal for the project is to prepare a highly targeted digital advertising campaign for ABAKiS Solutions' niche target market, designed to attract a low volume of strongly aligned early adopters. This will involve several different steps for the students, including:
- Researching the niche target market and understanding their online behavior and preferences.
- Creating a digital advertising strategy that aligns with the company's brand and product offering.
- Developing highly targeted ad creatives and messaging to appeal to early adopters.
- Implementing the digital advertising campaign across relevant online platforms.
- Monitoring and analyzing the performance of the campaign to make real-time optimizations.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities:
- A detailed research report on the niche target market and their online behavior.
- A comprehensive digital advertising strategy tailored to ABAKiS Solutions' goals and target market.
- High-quality ad creatives and messaging designed for early adopters.
- A fully implemented digital advertising campaign across relevant online platforms.
- A performance analysis report with real-time optimizations made during the campaign.
Final deliverables:
- A final report including all research, strategy, ad creatives, campaign implementation, and performance analysis.
- A presentation explaining the campaign strategy, execution, and outcomes.
- How will you support learners in completing the project?
-
A member of the senior leadership team will support this project directly, by providing background information; regularly scheduled team touch points to ensure success; market insights; and access to all systems necessary to complete the project goals.
- What skills or technologies will help learners to complete the project?
-
In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Digital marketing and advertising principles.
- Market research and consumer behavior analysis.
- Creative design and copywriting for digital ads.
- Campaign implementation and performance analysis.
- Familiarity with digital advertising platforms such as Google Ads and Facebook Ads.
Nice to haves for students include
- Experience with niche marketing and early adopter targeting.
- Knowledge of the autism intervention industry and its unique challenges.
Supported causes
About the company
- https://www.myabakis.com
- 2 - 10 employees
- Hospital, health, wellness & medical, It & computing
ABAKiS provides a simple, online data recording and analysis tool for autism intervention service providers.
One of the biggest challenges faced by autism intervention service providers, is the recording and analysis of the vast amounts of complex data demanded of the leading intervention protocols, collectively known as Applied Behavioural Analysis (ABA). The ABAKiS solution to this is a web portal application that allows intervention teams to easily collect and share this data. Primary service providers use this data for instant, on-demand analysis to keep plans current; and parents can visually follow their child's progress.
In contrast to other similar solutions, ABAKiS is designed to be an affordable, easy-to-use option primarily aimed at independent service providers and smaller clinics for whom a larger-scale solution would not be feasible.